Entrepreneurship 1: Developing the Opportunity

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课程简介

University of Pennsylvania

课程大纲

This module was designed to introduce you to the team of Wharton professors who are teaching this course and others in the Entrepreneurship Specialization. You will also discover that entrepreneurship has different applications and even different definitions in academia and in practice. By the end of this short module, you'll know what entrepreneurship means to you and others, and understand some of the common arguments about entrepreneurship as a field of study.

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How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype. By the end of this course, you’ll know how to test, validate and prototype your idea, and also whether or not you fit the profile of an entrepreneur! You’ll also be ready to move on to the next phase of entrepreneurship in Entrepreneurship 2: Launching the Start-Up.

创业精神1:发展机会:好主意如何成为可行的商机?什么是企业家精神?谁适合企业家的形象?本入门课程旨在向您介绍企业家精神的基本概念,包括企业家精神的定义,企业家的形象,企业家精神与企业家管理之间的区别以及创业创造在社会中的作用。您将探索技术企业家精神和影响力企业家精神的结合点,以及它们之间的差异,并学习可靠的技术来识别机会,评估机会,进行假设检验并创建原型。 在本课程结束时,您将知道如何测试,验证和原型化您的想法,以及您是否适合企业家的形象!您还将准备进入“创业精神2:启动创业”的下一阶段创业精神。

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