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所在平台: CourseraArchive 课程类别: 其他类别 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/archive/uva-darden-understanding-data-tools
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University of Virginia
Welcome to the first week of our research methods course! We'll start with mediation analysis, following by parallel mediation, serial mediation, and moderation. Mediation is all about the mechanisms connecting the independent variable and dependent variable. Moderation refers to the circumstances under which the independent variable influences the dependent variable. By the end of this week, you will know how, when, and where the independent variable influences the dependent variable and how to theorize and conduct analysis using SPSS.
Are you trying to understand data from your research? Learn how and when to conduct mediation, moderation, and conditional indirect effects analyses? Or, perhaps, how to theorize and test your theoretical models? If so, this is the course for you! We will walk you through the steps of conducting multilevel analyses using a real dataset and provide articles and templates designed to facilitate your learning. You'll leave with the tools you need to analyze and interpret the results of the datasets you collect as a researcher. By the end of this course, you will understand the differences between mediation and moderation and between moderated mediation and mediated moderation models (conditional indirect effects), and the importance of multilevel analysis. Most important, you will be able to run mediation, moderation, conditional indirect effect and multilevel models and interpret the results. Note: This course is based on Version 2 of SPSS. You can still apply it to the latest version, but it’s no longer an exact match to the current interface. This course is supported by the BRAD Lab at the Darden School of Business, which studies organizational behavior, marketing, business ethics, judgment and decision-making, behavioral operations, and entrepreneurship, among other areas. More: http://www.darden.virginia.edu/brad-lab/