Business Strategy in Practice (Project-centered Course)

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课程主页: https://www.coursera.org/archive/uva-darden-business-strategy-capstone

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课程简介

University of Virginia

课程大纲

Welcome to the Business Strategy in Practice project-centered course and congratulations on completing the four prerequisite courses! In this course, you will bring together all that you have learned and employ your toolkit to develop your comprehensive Strategic Analysis. To get started, watch our "Welcome to the Business Strategy in Practice" video lecture. Then, read our Course Overview so you get a sense of what's ahead, including four milestones to help keep you on track to complete your project within the eight weeks. We are excited to watch you put your learning into action! Good luck, work hard, encourage one another, and enjoy!

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课程详情

A Capstone Project is an assignment designed specifically to apply and showcase the skills you learned in the Specialization. To this end, the Business Strategy Capstone Project, a comprehensive Strategic Analysis, provides an opportunity for you to synthesize concepts and knowledge from the four prerequisite courses in the specialization. You may continue with the organization you selected for previous assignments or select a new organization for this project. You will analyze the current state of the organization, strategic issues facing the organization, strategic paths the organization might pursue, make a recommendation of the best path for the organization to pursue, and write an Executive Summary. Your finished project will serve as an artifact showcasing your ability to conduct research on/within an organization, select and apply the most appropriate analytical tools, build a well-supported case for a specific position, and effectively communicate key points with executive leadership.

实践中的业务策略(以项目为中心的课程):顶峰项目是一项专门设计的作业,旨在应用和展示您在专业领域学到的技能。为此,业务战略的顶峰项目是一项全面的战略分析,为您提供了一个机会,可以从专业化的四门必修课程中综合概念和知识。您可以继续使用为先前的任务选择的组织,或者为该项目选择新的组织。您将分析组织的当前状态,组织面临的战略问题,组织可能追求的战略路径,为组织追求的最佳路径提出建议,并撰写执行摘要。完成的项目将充当工件,展示您在组织内/组织内进行研究,选择和应用最合适的分析工具,为特定职位建立良好支持的案例以及与执行领导有效沟通关键点的能力。

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