New Models of Business in Society

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课程主页: https://www.coursera.org/archive/uva-darden-business-society

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University of Virginia

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In this course we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.

社会上的新商业模式:在本课程中,我们将讨论有关商业的新故事的出现。这个新故事将业务定位在社会框架内。除股东和其他融资人外,几乎所有企业都为客户,供应商,员工,社区和社会创造或破坏价值。可以基于此想法建立许多新的业务模式,例如公司责任,慈善事业,共享价值和可持续性。利润与利益相关者的价值齐头并进,本课程将说明如何做到。最后一届会议探讨了如何成为一名利益相关者企业家并创建一个赚钱并使世界变得更美好的企业的想法。

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