Surviving Disruptive Technologies (On Demand)

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课程主页: https://www.coursera.org/archive/surviving-disruptive-technologies

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University of Maryland, College Park

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The purpose of this course is to help individuals and organizations survive when confronted with disruptive technologies that threaten their current way of life. We will look at a general model of survival and use it to analyze companies and industries that have failed or are close to failing. Examples of companies that have not survived include Kodak, a firm over 100 years old, Blockbuster and Borders. It is likely that each of us has done business with all of these firms, and today Kodak and Blockbuster are in bankruptcy and Borders has been liquidated. Disruptions are impacting industries like education; Coursera and others offering these massive open online courses are a challenge for Universities. In addition to firms that have failed, we will look at some that have survived and are doing well. What are their strategies for survival? By highlighting the reasons for the decline of firms and industries, participants can begin to understand how to keep the same thing from happening to them. Through the study of successful organizations, we will try to tease out approaches to disruptions that actually work. Our ultimate objective is to develop a strategy for survival in a world confronting one disruptive technology after another.

生存破坏性技术(按需):本课程的目的是帮助个人和组织在面临威胁其当前生活方式的破坏性技术时生存。我们将研究生存的一般模型,并使用它来分析已经失败或接近失败的公司和行业。幸存下来的公司例如,拥有100年历史的柯达(Kodak),重磅炸弹和边境(Borderbuster and Borders)。我们每个人都可能与所有这些公司都有业务往来,如今,柯达和百视达已经破产,边界已经清算。中断影响着教育等行业; Coursera和其他提供这些大规模开放在线课程的人对大学来说是一个挑战。除了失败的公司以外,我们还将研究一些幸存下来并且表现良好的公司。他们的生存策略是什么? 通过强调企业和行业衰退的原因,参与者可以开始理解如何防止同一件事发生在他们身上。通过研究成功的组织,我们将尝试找出有效的破坏方法。我们的最终目标是在面对一个颠覆性技术的世界中制定生存策略。

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