Strategy and Sustainability

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课程主页: https://www.coursera.org/archive/strategy-sustainability

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IESE Business School

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Welcome! Before starting today's video lectures, please have a look at the course syllabus below. In this first session, we'll explore six fundamental differences between how, in my view, CEOs and board members think about the impact of business on the environment and how environmental activists, lobbyists, journalists, and legislators think about the same ideas. The session also deals with the evolution of environmental concern over the last 60 years and how business has responded. Objectives: To understand the different mindset that business has with respect to other parts of civil society and develop an appreciation for the relatively rapid evolution that has occurred in the relationship between business and the environment in the last 60 years.

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Business and environmental sustainability are not natural bedfellows. Business is about making money. Sustainability is about protecting the planet. Business is measured in months and quarters. Sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish one percenters. To some executives, all activists are irresponsible, unyielding extremists. And yet engaging with the issue isn’t optional – all businesses must have a strategy to deal with sustainability and, like any strategy, this involves making choices. This Strategy and Sustainability course based on Rosenberg's recently published book by Palgrave (http://www.palgrave.com/la/book/9781137501738) that encourages learners to filter out the noise and make those choices in a hard-nosed and clear-eyed way. Prof. Rosenberg’s nuanced and fact-based point of view recognizes the complexity of the issues at hand and the strategic choices businesses must make. He blends the work of some of the leading academic thinkers in the field with practical examples from a variety of business sectors and geographies and offers a framework with which senior management might engage with the topic, not (just) to save the planet but to fulfill their short, medium and long-term responsibilities to shareholders and other stakeholders. This course promises to be both engaging and thought-provoking, aimed at anyone who wishes to gain a deeper understanding of a subject that is no longer perceived as a choice but a necessity for future managers and business leaders alike.

战略与可持续性:业务和环境的可持续性并不是天生的伙伴。商业是关于赚钱。可持续发展是关于保护地球。业务以月和季度为单位。可持续性通常需要大量的短期成本,才能获得有时不确定的长期利益。对于一些激进主义者而言,所有高管都是剥削性的,自私的百分之一的人。对某些高管而言,所有激进主义者都是不负责任,坚决的极端主义者。 但是,解决问题并非是必须的-所有企业都必须制定应对可持续性的战略,并且像任何其他战略一样,这涉及做出选择。 本策略和可持续性课程以Rosenberg最近在Palgrave出版的书(http://www.palgrave.com/la/book/9781137501738)为基础,该课程鼓励学习者滤除噪音,并以敏锐而清晰的方式做出选择。眼睛的方式。罗森伯格教授的细微差别和基于事实的观点认识到当前问题的复杂性以及企业必须做出的战略选择。他将本领域的一些主要学术思想家的工作与来自各个商业领域和地区的实际案例相结合,并提供了一个框架,高级管理人员可以以此为主题,而不是(只是)拯救地球,而是为了实现这一目标。他们对股东和其他利益相关者的短期,中期和长期责任。 本课程将致力于吸引人和发人深省,针对那些希望加深对这个主题的理解的人,这个主题不再被视为一种选择,而是未来的管理者和商业领袖的必需品。

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