Cracking the Creativity Code: Discovering Ideas

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课程主页: https://www.coursera.org/archive/startup-entrepreneurship-discovering-ideas

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Technion - Israel Institute of Technology

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Skill at discovering new ideas, and delivering them, may be one of the most important practical job skills, in today’s and tomorrow’s job market. Creativity is an acquired skill, one that improves with practice. This course aims to empower individuals who believe they have lost their innate creativity, because they, their employers or teachers prefer the three R's: replication, repetition and rote, to innovation. We show how to re-ignite rusty creative powers. During this course, you will learn proven tools, frameworks and concepts useful for discovery– generating an endless stream of new ideas implementing at least some of those ideas with skill and persistence, based on books and articles written by the instructors. In the first part of the course, you will learn a proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’ that makes creativity more accessible to everyone. In the following weeks, you will learn practical proven tools useful for delivering ideas by employing the basic principles of business and management. You will practice the method, use it to tackle challenging real-world needs and produce a 2-3 minutes video presenting your idea. Course Learning Outcomes On successfully completing this four-week course, you will be able to: - Manage a process to generate an unending stream of creative ideas - Lead a process of innovation and implement ideas through all phases from discovery to delivery. - Apply creativity to a wide range of strategic management issues. - Solve problems with a high degree of innovation, creative thinking and risk taking. - Use and apply proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’. - Develop and implement an innovation in your own practice. - Identify new and unfamiliar challenges and reflect on these challenges from a creative point of view, action they require and service they provide. - Demonstrate creative problem solving skills for defining, structuring and solving real world operations management problems.

破解创意代码:发现想法:发现和交付新想法的技能可能是当今和未来就业市场上最重要的实用工作技能之一。创造力是一种获得的技能,可以随着实践而提高。本课程旨在增强那些认为自己已经失去了天赋创造力的人的能力,因为他们,自己的雇主或老师更喜欢三个R:复制,重复和死记硬背而不是创新。我们展示了如何重新激发生锈的创造力。 在本课程中,您将学习久经考验的工具,框架和概念,这些资源可用于发现–基于讲师编写的书籍和文章,产生无穷无尽的新思想流,这些新思想将以技巧和毅力至少实现其中一些思想。 在课程的第一部分中,您将学习一种行之有效的结构化方法,用于生成和实施改变世界的想法,即“放大,缩小,放大”,这可以使每个人都更容易获得创造力。在接下来的几周中,您将学习经过实践检验的实用工具,这些工具可以通过运用业务和管理的基本原理来传达想法。您将练习该方法,用它来解决现实世界中的挑战性需求,并制作一个2-3分钟的视频来介绍您的想法。 课程学习成果 成功完成此为期四周的课程后,您将能够: -管理流程以产生无限量的创意 -领导创新过程,并从发现到交付的所有阶段实施想法。 -将创造力应用于各种战略管理问题。 -通过高度的创新,创造性的思维和冒险精神解决问题。 -使用并应用经过验证的结构化方法来生成和实施被称为“放大,缩小,放大”的改变世界的想法。 -根据自己的实践开发和实施创新。 -识别新的和陌生的挑战,并从创新的角度,所需要的行动和所提供的服务中反思这些挑战。 -展示创造性的解决问题的能力,以定义,构造和解决现实世界中的运营管理问题。

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