Protecting Business Innovations via Copyright

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The Hong Kong University of Science and Technology

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Welcome to this course on Protecting Business Innovations via Copyright! How do companies protect their intellectual property, creative innovations and ensure they keep their customers happy? Over the next four weeks you will gain insight on how companies navigate the world of Copyright, Copyright limitations, Derivative work and Software Protection. As you go through the materials, you may have your own copyright related questions or scenarios that pop-up, feel free to post them in the discussion forum so we can try to apply strategic approaches learned in the course. Take some time to review the assignments, grading and general course guidelines for this course. Week 1 will cover the basics of copyright and will introduce the general terms that will be used in later weeks.

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Protecting Business Innovations Via Copyright Watch Course Overview: https://youtu.be/mUja4iwbrTE Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. Learn the basics of copyright, copyright infringement, derivative works/parody and copyright related to software. This course provides learners with an understanding of Copyright law and how it can be used to protect business innovation. The course focus is on protecting innovations with copyright as one of several tools that can be used by companies and individuals to protect creative innovations. In additional to learning about how copyright works in theory, we will also discuss situations in which copyright might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation. Other courses in the Protecting Business Innovations series: 1. Copyright: https://www.coursera.org/learn/protect-business-innovations-copyright 2. Trademark: https://www.coursera.org/learn/protect-business-innovations-trademark 3. Patent: https://www.coursera.org/learn/protect-business-innovations-patent 4. Strategy: https://www.coursera.org/learn/protect-business-innovations-strategy

通过版权保护业务创新:通过版权保护业务创新 观看课程概述:https://youtu.be/mUja4iwbrTE 知识产权(IPR)对创新发展和社会具有重大影响。在科学,工程和商业领域,我们力求通过产品,设计,制造流程以及业务系统或模型的创新来创造财富。但是,当创新领导者无法充分保护这些创新时,他们往往无法从他们的发现和发明中受益。了解版权,版权侵权,衍生作品/模仿和与软件相关的版权的基础知识。 本课程使学习者了解版权法及其如何用于保护商业创新。本课程的重点是利用版权保护创新,这是公司和个人可以用来保护创造性创新的几种工具之一。除了学习版权在理论上的工作方式之外,我们还将讨论版权可能无法有效保护创新的情况,并将从实用的商业角度而非纯粹的法律角度关注涉及的法律问题。本课程是四个课程系列的一部分,该系列课程侧重于使用版权,专利,商标和策略来保护商业创新,并且可以以对对学习保护创新感兴趣的学生最有利的任何顺序进行这四个课程的学习。 保护业务创新系列中的其他课程: 1.版权:https://www.coursera.org/learn/protect-business-innovations-copyright 2.商标:https://www.coursera.org/learn/protect-business-innovations-trademark 3.专利:https://www.coursera.org/learn/protect-business-innovations-patent 4.策略:https://www.coursera.org/learn/protect-business-innovations-strategy

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