Engaging in Persuasive and Credible Communication

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National University of Singapore

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In "Engaging in Persuasive and Credible Communication", you will learn the key skill of persuasion, in the context of professional communication in a globalised world. Persuasive communication is essential to any professional workplace. From a simple email request for your colleague to help you, to developing a presentation for the board of directors, these are acts of communication that require a good degree of persuasion. Even the process of entering the workforce requires effective persuasive communication, for in the act of writing your resume, cover-letter, or in the interview process, you are essentially persuading the potential employer to hire you. By the end of this course, you will be able to structure and express your ideas in a convincing and persuasive manner in writing, apply basic principles of persuasive writing to convince different sets of audiences at the globalised workplace, and learn to engage in persuasive and credible communication across different cultures in a complex globalised environment.

进行有说服力的和可信的沟通:在“参与有说服力的和可信的沟通”中,您将学习在全球化世界中的专业沟通环境下的说服力的关键技能。 说服力的沟通对于任何专业工作场所都是必不可少的。从一个简单的电子邮件请求您的同事来帮助您,到为董事会做一个演示文稿,这些都是需要良好说服力的沟通行为。即使是进入员工队伍的过程也需要有效的说服力沟通,因为在撰写简历,求职信或面试过程中,您实际上是在说服潜在的雇主雇用您。 到本课程结束时,您将能够以令人信服和有说服力的写作方式构造和表达自己的想法,运用说服性写作的基本原理来说服全球化工作场所的不同受众,并学会参与说服性和在复杂的全球化环境中跨不同文化进行可靠的沟通。

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