Finance for Managers

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课程主页: https://www.coursera.org/archive/operational-finance

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课程简介

IESE Business School

课程大纲

Welcome to Operational Finance: Finance for Managers. In this course you will learn the basics of operational finance to help you make sound financial decision or to run a robust business! Before you get started with this week's video content, please have a look at the course syllabus. In this first week, we'll discuss what operational finance is all about by looking at a business case. What do the numbers on the Balance Sheet and P&L Statement tell us about its performance and future prospects? If you were a bank, would you approve a half million euro loan for this business? Why or why not? Course objective: To get an overview of operational finance and the types of analyses necessary to develop solid financing decisions.

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课程详情

When it comes to numbers, there is always more than meets the eye. In operational finance, you will learn how to read the “story” that the balance sheet and income statement tells about the company’s operations. The insights you gain from this “financial story” will then become a tool for short-term decision-making at the top management level relating to current assets, current liabilities and the management of working capital. Finally, by the end of the course you will understand the financial consequences of managerial decisions on operations, marketing, etc.

经理财务:在数字方面,总有比目光更远的东西。在运营融资中,您将学习如何阅读资产负债表和损益表讲述公司运营的“故事”。您从此“财务故事”中获得的见解将成为高层管理人员与流动资产,流动负债和营运资金管理相关的短期决策工具。最后,在课程结束时,您将了解管理决策对运营,市场营销等的财务影响。

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