Innovation & Entrepreneurship - From Basics to Open Innovation

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课程主页: https://www.coursera.org/archive/open-innovation-entrepreneurship

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课程简介

EIT Digital

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When you have an idea about what markets to target, then the next step is try to verify the basic assumptions though customer interaction. You will in this module learn how to get the most out of such interviews and avoid common pitfalls. At the end of this module, you will have a framework for understanding customer needs, establishing market opportunity and creating a minimum viable product.

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This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space. In this first part, From Basics to Open Innovation, the following areas are included: innovation and entrepreneurship basics; the Silicon Valley entrepreneurship model; the importance of failure; market analysis: how to engage with customers; and open innovation.

创新与企业家精神-从基础到开放式创新:此创新与企业家精神课程着重于企业家思维与创新之间的相互联系。具体而言,我们考察了硅谷用于发展初创公司以及大型组织内部创新的模型。该课程将加州大学伯克利分校哈斯商学院的顶尖人才汇聚在一起,讨论成功发展的关键领域,包括设计思维,开放式创新,业务模型,产品市场适应性和融资。本课程将教您如何像企业家一样思考,并提供模型,工具和框架来进一步发展您的业务或想法。重点将放在IT领域。 在从“基础知识到开放式创新”的第一部分中,包括以下领域:创新和企业家精神基础知识;硅谷创业模式;失败的重要性;市场分析:如何与客户互动;和开放式创新。

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