New Technologies for Business Leaders

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课程主页: https://www.coursera.org/archive/new-technologies-business-leaders

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课程简介

Rutgers the State University of New Jersey

课程大纲

This module will introduce professionals to the concept and underlying trends of Digital Transformation as they relate to business strategy and especially to customer engagement. Compared to the earlier industrial revolutions, the so called fourth revolution, Digital Transformation, opens opportunities, creates challenges and requires new and creative cross functional collaboration at a much accelerated trajectory. Business leaders need to have an understanding of Digital Transformation and assess the current state of their companies regarding the use, misuse, or lack of the new technologies. The module provides the comprehensive understanding of the technology driven revolution and frameworks to discuss and implement digital transformation projects that can include VR/AR, Big Data, Artificial Intelligence, the Internet of Things and Blockchain technologies.

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课程详情

This introductory course is developed for high level business people (and those on their way) who want a broad understanding of new Information Technologies and understand their potential for business functions (e.g. marketing, supply change management, finance). This is not a course for people looking for guidance on how to become a deep technical expert or implement these technologies. From Blockchain over Artificial Intelligence to Virtual Reality technologies: This course will empower business leaders to embrace the concepts and bring the state of the art information technologies into their organizations to improve client and customer engagement and ultimately the bottom line of their businesses. Instead of digital disruption, the new technologies and management methods will become the foundation of a Digital Transformation journey for better customer relationship management and client satisfaction. The content is structured in a way that promotes discussions on challenges that business management and marketing functions face due to the rise of new technologies such blockchain, cryptocurrencies, internet of things (IoT), virtual, mixed and augmented reality (VR/AR), artificial intelligence (AI) and big data. This course will use case studies to explore frameworks, tools, and strategies that are already proven in the real world and prepare ourselves and our organizations to have the tools needed to succeed in a fast and changing world. This course is not a deep technical curriculum, but based on thousands of hours helping (often C-level) executives to grasp the technologies' potential in their own areas of expertise. This course is available in English.

面向企业领导者的新技术:本入门课程是为希望广泛了解新信息技术并了解其业务功能潜力(例如,营销,供应变更管理,财务)的高级商务人士(及其工作人员)开发的。对于寻求如何成为深厚技术专家或实施这些技术的指导的人们而言,这不是一门课程。 从人工智能的区块链到虚拟现实技术:本课程将使业务领导者能够接受这些概念,并将最先进的信息技术引入其组织中,以提高客户和客户的参与度,并最终改善其业务底线。新的技术和管理方法将取代数字化破坏,而成为数字化转型之旅的基础,以实现更好的客户关系管理和客户满意度。 内容的组织方式促进了对由于区块链,加密货币,物联网(IoT),虚拟,混合和增强现实(VR / AR),人工智能(AI)和大数据。本课程将使用案例研究来探索在现实世界中已被证明的框架,工具和策略,并为自己和我们的组织做好准备,以拥有在快速变化的世界中取得成功所需的工具。该课程不是一门深入的技术课程,而是基于数千小时的时间(通常是C级)帮助高管们掌握其各自专业领域中技术的潜力。 本课程以英语提供。

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