New Product Development - develop your own new product

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Technion - Israel Institute of Technology

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New product development is essential for the survival of many companies in the Hi-Tec sector, as well as other sectors. The percentage of sales of successful business organizations tied to the successful Introduction of new products and services is high. However, the failure rate of new products development projects is also high and therefore there is a need for a methodology based on a well-designed process as well as tools and techniques to manage New Product Development (NPD) projects. Since most companies develop new products, it is important to you as a manager to be familiar and understand the basic concepts and terminology of NPD projects. This course will give you holistic view of the new product development arena and will help you gain specific knowledge in how to select, plan, monitor and control a new product development project, using the proper tools and techniques. Upon completion of this MOOC, you will: 1. have a clear view and understanding of the New Product Development (NPD) arena 2. be able to select the right product configuration based on value (Voice of the customer), cost, time to market and risks. 3. be able to develop a feasible plan for your own product. 4. be able to execute your plan in an uncertain dynamic environment using the right tools and techniques. As part of the course the learners are required to purchase a discounted license for the Product Team Builder Simulator (http://www.sandboxmodel.com/), which is used for training and assignment submission. Please notice the simulator can only be used with Internet Explorer from a Windows computer.

新产品开发-开发自己的新产品:新产品开发对于Hi-Tec领域以及其他领域的许多公司的生存至关重要。 与成功引入新产品和服务相关的成功商业组织的销售百分比很高。但是,新产品开发项目的失败率也很高,因此需要一种基于精心设计的流程的方法论以及用于管理新产品开发(NPD)项目的工具和技术。由于大多数公司都在开发新产品,因此作为经理,熟悉和理解NPD项目的基本概念和术语对您很重要。 本课程将使您对新产品开发领域有一个整体的了解,并帮助您获得有关如何使用适当的工具和技术选择,计划,监视和控制新产品开发项目的特定知识。 完成此MOOC后,您将: 1.清楚了解新产品开发(NPD)领域 2.能够根据价值(客户的声音),成本,上市时间和风险来选择正确的产品配置。 3.能够为自己的产品制定可行的计划。 4.能够使用正确的工具和技术在不确定的动态环境中执行计划。 作为课程的一部分,要求学习者购买Product Team Builder Simulator的折扣许可证(http://www.sandboxmodel.com/),该许可证用于培训和作业提交。请注意,模拟器只能与Windows计算机上的Internet Explorer一起使用。

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