Network Dynamics of Social Behavior

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课程主页: https://www.coursera.org/archive/networkdynamics

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University of Pennsylvania

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How do revolutions emerge without anyone expecting them? How did social norms about same sex marriage change more rapidly than anyone anticipated? Why do some social innovations take off with relative ease, while others struggle for years without spreading? More generally, what are the forces that control the process of social evolution –from the fashions that we wear, to our beliefs about religious tolerance, to our ideas about the process of scientific discovery and the best ways to manage complex research organizations? The social world is complex and full of surprises. Our experiences and intuitions about the social world as individuals are often quite different from the behaviors that we observe emerging in large societies. Even minor changes to the structure of a social network - changes that are unobservable to individuals within those networks - can lead to radical shifts in the spread of new ideas and behaviors through a population. These “invisible” mathematical properties of social networks have powerful implications for the ways that teams solve problems, the social norms that are likely to emerge, and even the very future of our society. This course condenses the last decade of cutting-edge research on these topics into six modules. Each module provides an in-depth look at a particular research puzzle -with a focus on agent-based models and network theories of social change -and provides an interactive computational model for you try out and to use for making your own explorations! Learning objectives - after this course, students will be able to... - explain how computer models are used to study challenging social problems - describe how networks are used to represent the structure of social relationships - show how individual actions can lead to unintended collective behaviors - provide concrete examples of how social networks can influence social change - discuss how diffusion processes can explain the growth social movements, changes in cultural norms, and the success of team problem solving

社会行为的网络动力学:革命如何在没有人期望的情况下出现?关于同性婚姻的社会规范如何比人们预期的更快地变化?为什么有些社会创新相对容易地起飞,而另一些却奋斗多年却没有传播?从更广泛的意义上讲,控制着社会演变过程的力量是什么-从我们的穿着方式,对宗教宽容的信仰到对科学发现过程的看法以及管理复杂研究组织的最佳方法? 社会世界是复杂的,充满惊喜。我们作为个体的社会世界的经验和直觉通常与我们在大型社会中观察到的行为大不相同。社交网络的结构即使是微小的变化(这些网络中的个人无法观察到的变化)也可能导致新观念和行为在人群中的传播发生根本性的转变。社交网络的这些“无形”数学特性对团队解决问题的方式,可能出现的社会规范乃至我们社会的未来具有强大的影响。 本课程将关于这些主题的最新研究的最后十年浓缩为六个模块。每个模块都针对特定的研究难题进行了深入研究-重点关注基于代理的模型和社会变革的网络理论-并提供了交互式计算模型供您试用并用于自己的探索! 学习目标-学完本课程后,学生将能够... -解释如何使用计算机模型来研究具有挑战性的社会问题 -描述如何使用网络来表示社会关系的结构 -展示个人行为如何导致意外的集体行为 -提供社交网络如何影响社会变革的具体示例 -讨论扩散过程如何解释成长的社会运动,文化规范的变化以及团队问题解决的成功

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