Understanding the Music Business: What is Music Worth?

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Vanderbilt University

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Part 1 of this module will cover the basics of audio recording. You’ll learn about the pros and cons of home vs. studio recording, hear perspectives from both home and professional studio owners, and learn about different jobs and roles in recording environments. Finally, you will watch the evolution of the theme song for our course, starting with a rough demo sung into a phone recording app, and following through to the end of the recording session with professional musicians in Nashville.

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This course will examine the music industry in the United States, with the unique perspective gained by Vanderbilt University’s location in Nashville, TN. Nashville is a major center of music in the United States, and the music created here has a global reach, particularly in the country, rock, pop, singer-songwriter, and Americana genres. However, students will learn that the basic principles of recording, marketing, copyright, licensing, and live performance are the same, regardless of musical style or genre. The music business is one of the most rapidly changing industries in the US today. It is also an industry filled with contradiction, and media headlines and anecdotal stories often add to the confusion. Here are just a few statements paraphrased from recent news stories: * The music business has collapsed * Demand for music is expanding at the greatest rate in history * Historic recording studios are closing at an alarming rate * More people are making recordings than ever before * Musicians usually lose money touring * Musicians usually make money touring * Major artist pulls songs off streaming services because they don’t pay fairly * Major artist makes a fortune from streaming services * People won’t buy records anymore * Vinyl record sales are soaring This course will attempt to make sense of these seemingly contradictory trends and data, outline the basic structure and mechanisms of today’s music industry, and encourage students to think critically and entrepreneurially about the future of music. Leaders from various areas of the music business will lend their perspectives through in-depth interviews, and footage from a recording session will give learners a behind the scenes look at how a song goes from the spark of an idea hummed into a cell phone to a finished recording. Participants will grapple with questions about art and commerce which are both timeless and crucially important today, and will emerge from this course with tools allowing them to make more informed decisions as creators, promoters, and consumers of music. Course launches February 19, 2016.

了解音乐行业:什么是音乐价值?:本课程将以范德比尔特大学(Vanderbilt University)位于田纳西州纳什维尔市的位置所获得的独特视角研究美国的音乐产业。纳什维尔(Nashville)是美国的主要音乐中心,在这里创作的音乐已遍布全球,尤其是在美国,摇滚,流行,歌手,作曲家和美国流派中。但是,学生将学到无论音乐风格或流派如何,录音,营销,版权,许可和现场表演的基本原理都是相同的。 音乐业务是当今美国变化最快的行业之一。这也是一个充满矛盾的行业,媒体的头条新闻和轶事故事常常使人更加困惑。以下是最近新闻报道中的几句话: *音乐业务已经崩溃 *音乐需求正以历史上最大的速度增长 *历史悠久的录音室以惊人的速度关闭 *录音的人数比以往任何时候都要多 *音乐家通常在巡回演出中赔钱 *音乐家通常在巡回演出中赚钱 *主要艺人将歌曲从流媒体服务中删除,因为它们的付款方式不合理 *主要艺术家通过流媒体服务发了大财 *人们不再购买记录 *黑胶唱片销量猛增 本课程将试图弄清这些看似矛盾的趋势和数据,概述当今音乐产业的基本结构和机制,并鼓励学生对音乐的未来进行批判性和创业性思考。音乐业务各个领域的领导者将通过深入的访谈来发表他们的看法,而录制会议的录像将使学习者在幕后了解歌曲如何从一个想法的火花变成一部手机,再到一部手机。完成录制。 参与者将解决有关艺术和商业的问题,这些问题在当今已经是永恒且至关重要的,并且将通过本课程的学习和使用,使他们能够作为音乐的创造者,推广者和消费者做出更明智的决定。 课程于2016年2月19日启动。

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