Business English: Marketing and Sales

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课程主页: https://www.coursera.org/archive/marketing-sales-english

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课程简介

Arizona State University

课程大纲

Where do you start marketing with a project or product? Why with an effective brainstorming session of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully and brainstorming phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what not to do’s in this episode of The Challenge.

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If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to: · Express your ideas through efficient emails, reports and persuasive presentations · Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc. · Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world · Become part of a global community of business professionals who are developing their English communication skills

商务英语:市场营销和销售:如果您从事市场营销,销售或广告工作,您已经知道有效的沟通是必要条件。当用英语有说服力地表达您的想法时,这甚至会更加困难。在本课程中,您将学习如何更有效地使用英语,同时加入全球成功的全球专业人员。与在营销中工作的地道人物一起发展您的技能,并努力提高他们的沟通技巧。从成功和失败中学习,反思自己的风格,优势和改进领域。完成本课程后,您将能够: ·通过高效的电子邮件,报告和有说服力的演示文稿表达您的想法 ·学习与市场研究,品牌,直接营销,广告费用等相关的单词和短语。 ·来自世界各地的销售和市场营销专业人员以英语即时获得有关您的商务沟通技巧效率的反馈 ·成为正在发展其英语沟通能力的全球商业专业人员社区的一部分

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