Major and Principal Gifts

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课程简介

University of California, Davis

课程大纲

In this module, you will be able to recall terminology used related to acquiring and managing Major and Principal Gift donations. You will be able to use guides to help develop and manage a Major Gifts Program. You will be able to identify eight elements of belief and confidence that indicate the likelihood of substantial giving. You will be able to recognize a prospective major gift donor and be better able to motivate their giving.

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课程详情

This course will provide a comprehensive view of major and principal gift development work for students who seek to build upon their experiences gained in the introductory session. Participants will gain an understanding of the philosophy and strategies implemented in major gift development including prospect identification, how to initially engage a potential major gift donor, the process of cultivation and moves management, effective proposal writing, making a successful ask and on-going donor stewardship. Students will practice fundamental major gift development skills by developing their own prospect strategy, producing essential documents to support the process, and engaging in role playing activity to simulate interaction with prospects and donors.

主要和主要礼物:此课程将为寻求在入门课程中获得经验的学生提供主要和主要礼物开发工作的全面视图。参加者将了解在主要礼物开发中实施的理念和策略,包括前景识别,如何初步与潜在的主要礼物捐助者进行接触,耕种和搬迁管理过程,有效的提案撰写,成功提出要问以及持续的捐助者管家。学生将通过制定自己的潜在客户策略,制作必要的文档以支持该过程以及参与角色扮演活动来模拟与潜在客户和捐赠者的互动,从而练习基本的主要礼物开发技能。

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