Internet Giants: The Law and Economics of Media Platforms

所在平台: CourseraArchive

课程类别: 其他类别

大学或机构: CourseraNew

课程主页: https://www.coursera.org/archive/internetgiants

课程评论:没有评论

第一个写评论        关注课程

课程简介

The University of Chicago

课程大纲

This is a course on the law and economics of media platforms. Media delivery is frequently organized around a set of tools that bring together different parties to interact. Edison’s phonograph and wax cylinders did that, bringing together music producers and consumers wanting to listen to music at home, but so does Microsoft Windows, which sits between software developers and computer users.

课程评论(0条)

课程详情

This seven-week course will explore the relationship between law and technology with a strong focus on the law of the United States with some comparisons to laws around the world, especially in Europe. Tech progress is an important source of economic growth and raises broader questions about the human condition, including how culture evolves and who controls that evolution. Technology also matters in countless other ways as it often establishes the framework in which governments interact with their citizens, both in allowing speech and blocking it and in establishing exactly what the boundaries are between private life and the government. And technology itself is powerfully shaped by the laws that apply in areas as diverse as copyright, antitrust, patents, privacy, speech law and the regulation of networks. The course will explore seven topics: 1. Microsoft: The Desktop vs. The Internet. We will start with a look at the technology path that led to the first personal computer in early 1975, the Altair 8800. That path starts with the vacuum tube, moves to transistors, then to integrated circuits and finally to the microprocessor. We will look at the early days of software on the personal computer and the competition between selling software and open-source approaches as well as the problem of software piracy. We will discus the public good nature of software. The 1981 launch of the IBM PC revolutionized the personal computer market and started the path to Microsoft's powerful position and eventual monopoly in that market with the selection of MS-DOS. We then turn to four antitrust cases against Microsoft: (1) the 1994 U.S. case relating to MS-DOS licensing practices; (2) the U.S. antitrust middleware case over Microsoft’s response to Netscape Navigator; (3) the European Union case regarding Windows Media Player; and (4) the EU browser case over Internet Explorer. These disputes arose at the point of maximal competition between the free-standing personal computer and the Internet world that would come after it and we may know enough now to assess how these cases influenced that competition. 2. Google Emerges (and the World Responds). Google has emerged as one of the dominant platforms of the Internet era and that has led to corresponding scrutiny by regulators throughout the world. Decisions that Google makes about its algorithm can be life altering. Individuals are finding it more difficult to put away past mistakes, as Google never forgets, and businesses can find that their sales plummet if Google moves them from the first page of search results to a later page. With great power comes scrutiny and we will look at how government regulators have evaluated how Google has exercised its power. Both the U.S. Federal Trade Commission and the European Union have undertaken substantial investigations of Google’s practices and we will look at both of those. 3. Smartphones. The Internet started on the desktop but the Internet is increasingly mobile and people are seemingly tethered to their smartphones and tablets. And we have seen an interesting shift in that market away from Nokia handsets and the Blackberry to Apple's iPhone and its iOS platform and to the Android platform. The legal infrastructure of smartphones and tablets is extraordinarily complex. We will start by looking at U.S. spectrum policy and the effort to free up 500 megahertz of spectrum. We will look at the activities of standard setting organizations, including the IEEE and the creation of the 802.11 standard and Wi-Fi (or, if you prefer, wifi), the creation of patent pools and the regulation of standard essential patents. We will look at the FTC action against Google/Motorola Mobility and Apple's lawsuit against Samsung over utility and design patents relating to the iPhone. Finally, we will take a brief look at the European Commission's investigation into the Android platform. 4. Nondiscrimination and Network Neutrality. Facebook has more than 1 billion users and measure that against a world population of roughly 7 billion and a total number of Internet users of roughly 2.5 billion. A course on law and technology simply has to grapple with the basic framework for regulating the Internet and a key idea there is the notion of network neutrality. Nondiscrimination obligations are frequent in regulated network industries, but at the same, discrimination can be an important tool of design for communication networks. We will start our look at the Internet by looking at the great first communications network of the United States, the post office and will look in particular at the Post Office Act of 1845. We will then move to modern times and will consider efforts by the U.S. Federal Communications Commission to produce sensible and sustainable nondiscrimination conditions for the Internet and will touch briefly on comparisons from around the world. 5. The Day the Music Died? In many ways, the Internet came first to music with the rise of peer-to-peer (p2p) music sharing through Napster and its successors. We start with a look into music platform history and the devices that brought recorded music into the home: the phonograph and the player piano. We turn to radio and the legal regime that puts music on the airwaves, the performing rights organizations like ASCAP and BMI. We look at the antitrust issues associated with the blanket license. We consider a failed music platform, digital audio tape, and the complicated legal regime associated with it, the Audio Home Recording Act of 1992. We will consider the copyright issues raised by the creation and distribution of music and the litigation over the p2p technologies such as Napster and Grokster. The music industry responded to p2p technology by adding digital rights management tools to CDs. As music distribution switched from physical media to digital distribution, we entered the world of Apple and the iPod and iTunes. We consider the DRM issues associated with Apple's music platform as seen by Steve Jobs. We conclude by looking at emerging subscription services like Spotify and the service that Apple is building based on its purchase of Beats. 6. Video: Listening and Watching. Images are some of the most powerful ways in which ideas and speech are communicated and video has long been regulated by the state. That starts as a communications law issue with government regulation of the radio spectrum, but also leads to the design of the television system with the assignment of channels and eventually the definition of digital television. And with the emergence first of cable TV and subsequently the VCR critical copyright roadblocks had to be overcome for new distribution technologies to emerge. We will consider the legal engineering that led to the DVD platform, which was an exercise in patent pools and trademark creation. We will sort through the creation of the digital TV platform and will also look at the copyright underpinnings for Netflix. And we will consider the question of technology neutrality in the content of the copyright fight over a new video distribution entrant, Aereo. Finally, we close the week with a brief look at the incentive spectrum auctions and the possible end of broadcast television. 7. The Mediated Book. Gutenberg revolutionized books with his printing press and for academics, books are sacred objects. But the printed book is on the run and with the rise of the ebook, we are entering a new era, the era of the mediated book. This is more than just a change in technology. We will look at the issues created by the rise of the ebook, issues about control over content and licensing and of the privacy of thought itself. We will also look at the legal skirmishes over this space, including the copyright fair use litigation over Google Books, the Apple e-book antitrust case. And we will look at the Amazon Kindle platform.

互联网巨头:媒体平台的法律与经济学:这个为期七周的课程将探讨法律与技术之间的关系,重点关注美国的法律,并与世界各地的法律进行一些比较,尤其是在欧洲。科技进步是经济增长的重要来源,并引发了有关人类状况的更广泛的问题,包括文化如何进化以及谁来控制这种进化。技术还以无数其他方式发挥了重要作用,因为它经常建立政府与公民互动的框架,既允许发表言论,也可以阻止言论,以及确切地确定私人生活与政府之间的界限。技术本身受适用于版权,反托拉斯,专利,隐私,言论法和网络法规等领域的法律的强大影响。  本课程将探讨七个主题:  1. Microsoft:台式机与Internet。我们将从1975年初导致第一台个人计算机的技术路径开始,即Altair8800。该路径从真空管开始,移至晶体管,然后移至集成电路,最后移至微处理器。我们将研究个人计算机上软件的早期发展以及销售软件与开源方法之间的竞争以及软件盗版问题。我们将讨论软件的公共利益。 1981年,IBM PC的推出彻底改变了个人计算机市场,并通过选择MS-DOS,开启了微软在该市场上的强势地位和最终垄断的道路。然后,我们转到针对Microsoft的四个反托拉斯案件:(1)1994年在美国的MS-DOS许可实践案件; (2)美国反托拉斯中间件案,涉及微软对Netscape Navigator的回应; (3)欧盟有关Windows Media Player的案件; (4)Internet Explorer上的EU浏览器案例。这些争议出现在独立个人计算机与随之而来的互联网世界之间的最大竞争时,我们现在可能已经足够了解评估这些案件如何影响竞争了。  2. Google兴起(和世界回应)。 Google已成为互联网时代的主要平台之一,并引起了全球监管机构的相应审查。 Google关于其算法的决策可能会改变生活。正如Google永远不会忘记的那样,个人发现要克服过去的错误更加困难,并且如果Google将其从搜索结果的第一页移至下一页,企业可以发现其销售量直线下降。强大的权力会受到审查,我们将研究政府监管机构如何评估Google如何行使其权力。美国联邦贸易委员会和欧盟都对Google的做法进行了实质性调查,我们将对这两种做法进行研究。  3.智能手机。互联网始于台式机,但互联网日趋移动,人们似乎被束缚在智能手机和平板电脑上。我们已经看到该市场发生了有趣的转变,从诺基亚手机和黑莓转向苹果的iPhone和其iOS平台,再到Android平台。智能手机和平板电脑的法律基础设施异常复杂。我们将从研究美国频谱政策以及释放500兆赫频谱的努力开始。我们将研究标准制定组织的活动,包括IEEE以及802.11标准和Wi-Fi(或者,如果您愿意,还可以选择wifi)的创建,专利池的创建以及标准必要专利的监管。我们将审视FTC对Google / Motorola Mobility的诉讼,以及Apple针对与iPhone有关的实用程序和设计专利而对三星提起的诉讼。最后,我们将简要介绍欧盟委员会对Android平台的调查。  4.非歧视和网络中立。 Facebook拥有超过10亿用户,其全球人口约为70亿,互联网用户总数约为25亿。法律和技术课程只需要解决用于规范Internet的基本框架,并且关键思想是网络中立的概念。无歧视义务在受监管的网络行业中很常见,但同时,歧视可能是通信网络设计的重要工具。我们将着眼于互联网,首先看一下美国最早的通讯网络,即邮局,尤其要看1845年的《邮局法案》。然后,我们将迈向现代,并考虑互联网的发展。美国联邦通信委员会(US Federal Communications Commission)将为互联网提供合理,可持续的非歧视条件,并将简要介绍来自世界各地的比较情况。  5.音乐去世的那一天?在许多方面,随着通过Napster及其后续产品进行点对点(p2p)音乐共享的兴起,互联网成为音乐的第一流。我们首先了解音乐平台的历史以及将录制的音乐带入家庭的设备:留声机和钢琴演奏器。我们转向广播和将音乐广播的法律制度,ASCAP和BMI等表演权组织。我们研究与全面许可相关的反托拉斯问题。我们考虑失效的音乐平台,数字音频磁带以及与之相关的复杂法律制度,即1992年的《音频家庭录音法》。我们将考虑音乐的创作和发行以及对p2p技术的诉讼所引发的版权问题。作为Napster和Grokster。音乐行业通过向CD添加数字版权管理工具来响应p2p技术。随着音乐发行从物理媒体转换为数字发行,我们进入了Apple以及iPod和iTunes的世界。我们考虑了史蒂夫·乔布斯(Steve Jobs)所看到的与苹果音乐平台相关的DRM问题。最后,我们着眼于新兴的订阅服务,例如Spotify,以及Apple根据其对Beats的购买而正在构建的服务。  6.视频:收听和观看。图像是传达思想和言语以及视频长期受国家监管的最强大的方式。最初是由政府对无线电频谱的监管引起的通信法问题,但也导致了电视系统的设计,包括频道分配以及最终的数字电视定义。随着有线电视的兴起,随后VCR的关键版权障碍必须克服,新的发行技术应运而生。我们将考虑导致DVD平台的法律工程,这是专利池和商标创建中的一项工作。我们将梳理数字电视平台的创建过程,并探讨Netflix的版权基础。我们将考虑在针对新的视频发行方Aereo的版权争夺中,技术中立的问题。最后,我们在本周结束时简要介绍了激励频谱拍卖和广播电视的可能结束。  7.中介书。古腾堡用印刷机革新了书籍,对于学者来说,书籍是神圣的。但是印刷书籍正在运行,随着电子书的兴起,我们正在进入一个新时代,即媒介书的时代。这不仅仅是技术上的改变。我们将研究由电子书的兴起所引起的问题,与内容和许可的控制以及思想本身的隐私有关的问题。我们还将研究该领域的法律纠纷,包括针对Google图书的版权合理使用诉讼,这是苹果电子书反托拉斯案。我们将研究Amazon Kindle平台。

课程标签

0人关注该课程

主题相关的课程