Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

开始时间: 04/22/2022 持续时间: Unknown

所在平台: CourseraArchive

课程类别: 其他类别

大学或机构: CourseraNew



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Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing.

集成营销传播:广告,公共关系,数字营销等等:您对营销传播活动有多熟悉?了解有关营销组合中这一关键支柱的更多信息,并将其用于满足您的产品或服务需求。 通过本课程,您将了解规划和评估营销传播策略和执行过程中最重要的问题。您将能够将适当的理论和模型与实用信息结合起来,以做出更好的营销传播决策。完成本课程后,您将能够在创建有价值的品牌并赢得消费者的过程中使用集成营销传播(IMC)。 IE商学院教授Eda Sayin将在国际营销公司的专家访谈的帮助下引导您完成整个过程,并提供有趣的现实例子。学完本课程后,您将掌握知识,以确保您在通讯,广告和数字营销的位置上做出正确的决定。


This course is designed as an introduction to the field of Integrated Marketing Communications (IMC), to help you make better marketing communications decisions. We will define what integrated marketing communications is. We will run through the marketing process and how to elaborate on the important decisions that marketing managers need to take through the marketing process. Additionally, we will learn about the latest trends in the market and how we can establish brand equity and loyalty, and talk to several experts in the field.



Just how familiar are you with a marketing communication campaign? Learn more about this key pillar