Global Strategy I: How The Global Economy Works

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University of Illinois at Urbana-Champaign

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The current global world is not unique nor is it stable. The world has been more globally integrated in the past than in the present times. Many emerging economies are actually re-emerging from a not-so-distant past when they dominated the global economy. An understanding of these processes will allow us to conduct sophisticated analyses of the global economy that take into account political and economic issues as well as historical processes.

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Starting in the late 1990s, “globalization” became a buzzword to describe the apparent integration of markets in the world economy. Many authors and pundits claimed that the world was converging towards a market-friendly democratic place, while gurus and consulting firms were not short of formulae and advice on how to make profits out of the global economy. Decades later, new realities show that globalization does not mean political, cultural, and economic convergence and that forces against it are strong. This course seeks to help you understand the forces of globalization and how cross-cultural management and the relationship of a multinational organization to various host countries is becoming more and more critical in today’s global economy. This course begins with the discussion of these issues and global relationships and delves into a deeper understanding of business strategy in today’s global business marketplace. Upon successful completion of this course, you will be able to: • Understand how we got here and why it matters • Understand the complexities of the current globalization (not all countries are the same) • Evaluate the effects of international trade regulations on international business • Evaluate when and why should we operate as multinationals This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

全球战略I:全球经济的运作方式:从1990年代末开始,“全球化”成为流行语,用以描述市场在世界经济中的明显整合。许多作家和权威人士声称,世界正朝着一个市场友好的民主国家汇聚,而上师和咨询公司对于如何从全球经济中获利并不缺乏公式和建议。几十年后,新的现实表明,全球化并不意味着政治,文化和经济的融合,而反对全球化的力量却是强大的。 本课程旨在帮助您了解全球化的力量,以及在当今的全球经济中跨文化管理以及跨国组织与各个接待国之间的关系如何变得越来越重要。本课程首先讨论这些问题和全球关系,并深入了解当今全球商业市场中的商业策略。 成功完成本课程后,您将能够: •了解我们如何到达这里以及为何如此重要 •了解当前全球化的复杂性(并非所有国家都一样) •评估国际贸易法规对国际业务的影响 •评估我们何时以及为何应作为跨国公司开展业务 本课程是伊利诺伊大学提供的iMBA的一部分,该大学是一种灵活且获得完全认可的在线MBA,其价格极具竞争力。有关更多信息,请参见本课程中的“资源”页面和onlinemba.illinois.edu。

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