Healthcare Entrepreneurship: Taking Ideas to Market

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课程主页: https://www.coursera.org/archive/ghi-healthcare-entrepreneurship-taking-ideas-to-market

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课程大纲

INVESTING IN INNOVATION
INTELLECTUAL PROPERTY - PROCESSES AND PROBLEMS
SECURING FUNDING FOR INNOVATION
PITCHING YOUR INNOVATION

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This course delves into intellectual property (IP) with an introduction into the innovation landscape within the UK and how that compares with other settings. You'll focus on how intellectual property applies to frugal innovations, compulsory licensing, and when and how to apply for intellectual property. This course teaches you about how innovators can secure funding by exploring the types of funding available, the types of organisations involved, as well as the challenges that surround funding. A key part of this course is a focus on 'pitching' skills - what's involved in pitching well, what content should you include, how can you best deliver a pitch. You'll come away from this course with strong insight into the importance of protecting an innovation's intellectual property, able to identify IP processes and challenges, and able to confidently pitch an innovation.

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