Fundamentals of Graphic Design

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课程简介

California Institute of the Arts

课程大纲

This week we are going to look at how images function in terms of conveying denotative and connotative messages, I'll show you a range of analog and digital imagemaking techniques and discuss how they work. In the first peer review assignment you'll create your own series of images, experimenting with formal techniques. Later, you'll have the opportunity to rework those images to enhance their ability to communicate an idea through connotation in an optional assignment: give it a try, it'll help you develop your communication skills as well as your formal skills!

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课程详情

Graphic Design is all around us! Words and pictures—the building blocks of graphic design—are the elements that carry the majority of the content in both the digital world and the printed world. As graphic design becomes more visible and prevalent in our lives, graphic design as a practice becomes more important in our culture. Through visual examples, this course will teach you the fundamental principles of graphic design: imagemaking, typography, composition, working with color and shape... foundational skills that are common in all areas of graphic design practice. I don't just want you to watch a video of someone talking about design, I want you to MAKE design! If you want to be a designer you have to be a maker and a communicator, so this course will offer you lots of opportunities to get your hands dirty with exercises and with more practical projects. At the end of this course you will have learned how to explore and investigate visual representation through a range of image-making techniques; understand basic principles of working with shape, color and pattern; been exposed to the language and skills of typography; and understand and have applied the principles of composition and visual contrast. If you complete the course, along with its optional (but highly recommended) briefs, you will have a core set of graphic design skills that you can apply to your own projects, or to more deeply investigate a specialized area of graphic design. To succeed in this course you will need access to a computer. You can complete this course without one but it will be tougher. Access to, and a beginner's level knowledge of Adobe Creative Suite programs, such as Illustrator, Photoshop and InDesign will help you, especially if you want to complete the optional briefs.

平面设计的基础知识:平面设计就在我们身边!文字和图片(图形设计的基础)是承载数字世界和印刷世界中大部分内容的元素。随着图形设计在我们的生活中变得越来越明显和普遍,图形设计作为一种实践在我们的文化中变得越来越重要。 通过视觉示例,本课程将教您图形设计的基本原理:图像制作,版式,构图,使用颜色和形状...在图形设计实践的所有领域中都很普遍的基本技能。我不仅希望您观看有关设计的视频,还希望您进行设计!如果您想成为设计师,就必须成为制造者和传播者,因此本课程将为您提供许多机会,使您可以练习和进行更实际的项目。 在本课程的最后,您将学习如何通过一系列图像制作技术探索和研究视觉表示;了解处理形状,颜色和图案的基本原理;熟悉排版的语言和技能;并了解并运用了构图和视觉对比的原理。如果完成本课程及其可选的(但强烈建议)简介,那么您将拥有一套核心的图形设计技能,可以将它们应用于自己的项目,或者更深入地研究图形设计的专业领域。 要成功完成此课程,您将需要使用计算机。您可以不参加而完成本课程,但难度会更大。对Adobe Creative Suite程序(例如Illustrator,Photoshop和InDesign)的访问以及对它们的初学者级的知识将为您提供帮助,尤其是在您要完成可选的摘要时。

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