European Business Law: Competing in Europe

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Lund University

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The first module examines trademarks, one of the most valuable assets that a company actually has. It gives a brief description of the history of intellectual property law (IP) protection. The module considers the main sources of law, case law and pertinent trademark strategies. It also looks at how a proprietor can exercise their trademark rights in a useful way, successfully preventing a third party from using an identical or similar sign.

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About this Course This six-week course titled Competing in Europe is the third in a series of three exploring some of the main business aspects of European Union law. Besides providing learners with a sound knowledge base of European laws and regulations, the series explores business considerations within a broader perspective by including inputs from leading law practitioners in the field. More specifically, the third course discusses how to compete on the internal market and protect your brand, product or invention. It includes legal disciplines such as Intellectual Property law (IP law), Competition law and specific branches within Public law, such as public procurement and state aid. At the end of this course, you will have a basic understanding of how to: • Find and understand relevant laws and regulations governing the internal European Union market • Protect and defend a company’s products, brands and inventions by obtaining and licensing trademarks and patents • Create a competitive edge for a company and apply the basic principles of EU competition law • Construct and present a persuasive legal argument About the Series The Lund series in European Business Law ranges from considering the basic structures and principles of the European Union to focusing on specialized areas of European Union law. The first course, Understanding the Fundamentals, examines the core structures and principles of the European Union. The second course, Doing Business in Europe, examines legal areas such as Company law, Labour law, Tax law, Environmental law and Private International law, and how they tie in to doing business in Europe. All three courses can be taken independently or in sequence depending on your needs and preferences. To keep up to speed on the course series, visit our Facebook page at: https://www.facebook.com/eblmooc/ Syllabus and Format Each course consists of a number of modules where one module represents about one week of work. A module includes a number of lectures and readings, and finishes with an assessment – a quiz or a peer graded assignment. The assessments are intended to encourage learning and ensure that you understand the material of the course. Participating in forum discussions is voluntary. Course I - Understanding the Fundamentals Module 1. Introduction Module 2. Legal Method and Sources Module 3. Constitutional Freedoms and Fundamental principles Module 4. Freedom of Movement Module 5. The External Dimension Course II - Doing Business in Europe Module 1. Making Business Transactions Module 2. Establishing a Company Module 3. Employing and Working in Europe Module 4. Paying Taxes and Complying with Environmental Standards Module 5. Case Clinic Module 6. Resolving Cross-border Disputes Course III - Competing in Europe Module 1. Obtaining Trademarks Module 2. Defending Patents Module 3. Competition: Illegal Agreements Module 4. Competition: Abuse of Dominance and Mergers Module 5. Advocacy and Legal Writing Module 6. Selling to the State and State Aid Lund University Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centers and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English. The Faulty of Law is one of Lund University’s four original faculties, dating back to 1666. It is a modern faculty with an international profile, welcoming both international and Swedish students. Education, research and interaction with the surrounding community are the main focus of the Faculty’s work. The connection between the three is particularly apparent in the programmes and courses offered by the university, including the university’s MOOC course in European Business Law. The students get the chance to engross themselves in traditional legal studies, while interacting with both researchers and professionally active lawyers with qualifications and experience from various areas of law. The faculty offers three international Masters: two 2-year Master’s programmes in International Human Rights Law and European Business Law, and a 1-year Master’s in European and International Tax Law. Students from around 40 countries take part in the programmes which offer a unique subject specialization within each field, with highly qualified researchers and professional legal practitioners engaged in the teaching. The Master’s programme in European Business Law provides an in-depth understanding of both the practical and the theoretical aspects of business law within the European Union. The programme provides both general and specific knowledge of the European Union legal framework, which is necessary for students intending to work as legal advisors or business decision-makers. The programme is delivered in English and is open to students with at least a three year degree in Law (Bachelor, LL.B, or equivalent) who want to specialise in European economic and business law. The MOOC course in European Business Law is a great course to start with for students intending to apply for the Master’s programme in European Business Law. Even though the MOOC course does not grant credits previous knowledge of the subject is considered upon admission to the master’s programme. For more information about the Master’s programme in European Business Law see https://www.law.lu.se/#!meb

欧洲商法:在欧洲竞争:关于本课程 这个为期六周的课程名为“欧洲竞争”,是三门课程中的第三门课程,探讨了欧盟法律的一些主要商业方面。除了向学习者提供有关欧洲法律和法规的良好知识基础之外,该系列还通过吸收该领域领先法律从业人员的意见,从更广阔的角度探索了商业考虑因素。更具体地说,第三门课程讨论如何在内部市场上竞争并保护您的品牌,产品或发明。它包括法律学科,例如知识产权法(IP法),竞争法以及公共法中的特定分支机构,例如公共采购和国家援助。 在本课程的最后,您将对如何: •查找并了解管辖欧盟内部市场的相关法律和法规 •通过获得并许可商标和专利来保护和捍卫公司的产品,品牌和发明 •为公司创造竞争优势,并应用欧盟竞争法的基本原则 •构建并提出有说服力的法律论点 关于系列 《欧洲商法》中的隆德丛书涵盖了从考虑欧盟的基本结构和原则到侧重于欧盟法律专业领域的范围。第一门课程“理解基础知识”探讨了欧盟的核心结构和原则。第二门课程是《在欧洲经商》,探讨了公司法,劳动法,税法,环境法和国际私法等法律领域,以及它们如何与在欧洲开展业务相关联。所有这三门课程都可以根据您的需要和喜好独立或按顺序进行。 为了跟上课程的进度,请访问我们的Facebook页面: https://www.facebook.com/eblmooc/ 教学大纲和格式 每门课程都包含许多模块,其中一个模块代表大约一周的工作时间。一个模块包括许多讲座和阅读材料,并以评估结尾–测验或同级评分作业。评估旨在鼓励学习,并确保您了解课程的内容。参加论坛讨论是自愿的。 课程一-了解基本原理 模块1.简介 模块2.法律方法和来源 模块3.宪法自由和基本原则 模块4.行动自由 模块5.外部尺寸 课程二-在欧洲经商 模块1.进行业务交易 模块2.建立公司 模块3.在欧洲就业和工作 模块4.纳税并遵守环境标准 模块5.诊所 单元6:解决跨境争议 课程三-在欧洲竞争 模块1.获得商标 模块2.专利保护 第3单元:竞争:非法协议 模块4:竞争:滥用支配地位和合并 模块5.倡导与法律写作 模块6.出售给国家和国家援助 隆德大学 隆德大学(Lund University)成立于1666年,多年来一直跻身全球前100名大学之列。该大学在瑞典隆德拥有47 700名学生和7 500名教职员工。隆德大学将传统与现代,动态和高度国际化的特征相结合。隆德拥有八个不同的学院,众多的研究中心和专门机构,是瑞典最强大的研究型大学,也是斯堪的纳维亚半岛最大的教育和研究机构之一。该大学每年吸引大量的国际学生,并提供多种以英语授课的课程和计划。 法学缺陷大学是隆德大学最早的四个系之一,其历史可以追溯到1666年。它是一所具有国际知名度的现代系,欢迎国际和瑞典学生。教育,研究以及与周围社区的互动是该学院工作的重点。这三所大学之间的联系在该大学提供的课程和课程中尤其明显,包括该大学的《欧洲商法》 MOOC课程。学生将有机会全神贯注于传统法律研究,同时与具有不同法律领域资历和经验的研究人员和专业活跃的律师互动。 该学院提供三个国际硕士课程:两个国际人权法和欧洲商法硕士课程,两个为期两年,以及一个欧洲和国际税法硕士课程,为一年制。来自大约40个国家/地区的学生参加了该计划,该计划在每个领域提供独特的学科专业,并由高素质的研究人员和专业的法律从业人员进行教学。 欧盟商法硕士课程提供对欧盟范围内商法实践和理论方面的深入了解。该计划提供有关欧盟法律框架的一般知识和特定知识,这对于打算作为法律顾问或商业决策者的学生来说是必需的。该课程以英语授课,面向拥有至少三年法学学位(本科,法学学士或同等学历)并希望专门研究欧洲经济和商法的学生。 对于打算申请欧洲商法硕士课程的学生,MOOC欧洲商法课程是一门很好的课程。即使MOOC课程未授予任何学分,也可以在考入硕士课程时考虑该主题的先前知识。有关欧洲商法硕士课程的更多信息,请参见https://www.law.lu.se/#!meb

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