Behavioral Finance

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课程主页: https://www.coursera.org/archive/duke-behavioral-finance

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课程简介

Duke University

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Welcome to the course! In this first week, we'll look at the classical economic model of consumer choice, which assumes that all of the decisions that we make are sensible, or “rational.” Once we have examined the underlying theory of how people should behave (especially around financial decisions), we will move on to examine how people do behave. We will focus in particular on situations in which we are most inclined to make decisions that appear to defy rational choice axioms.

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We make thousands of decisions every day. Do I cross the road now, or wait for the oncoming truck to pass? Should I eat fries or a salad for lunch? How much should I tip the cab driver? We usually make these decisions with almost no thought, using what psychologists call “heuristics” – rules of thumb that enable us to navigate our lives. Without these mental shortcuts, we would be paralyzed by the multitude of daily choices. But in certain circumstances, these shortcuts lead to predictable errors – predictable, that is, if we know what to watch out for. Did you know, for example, that we are naturally biased towards selling investments that are doing well for us, but holding on to those that are doing poorly? Or that we often select sub-optimal insurance payment plans, and routinely purchase insurance that we don’t even need? And why do so many of us fail to enroll in our employer’s corporate retirement plans, even when the employer offers to match our contributions? Behavioral finance is the study of these and dozens of other financial decision-making errors that can be avoided, if we are familiar with the biases that cause them. In this course, we examine these predictable errors, and discover where we are most susceptible to them. This course is intended to guide participants towards better financial choices. Learn how to improve your spending, saving, and investing decisions for the future.

行为金融:我们每天都会做出数千个决定。我现在是过马路,还是等待迎面而来的卡车通过?我午餐应该吃薯条还是沙拉?我应该给出租车司机多少钱?我们通常会使用心理学家所谓的“启发式”(heuristics)–凭经验法则,几乎可以不加思索地做出这些决定。没有这些捷径,我们将被众多日常选择所瘫痪。但是在某些情况下,这些捷径会导致可预测的错误-可预测的,也就是说,如果我们知道需要注意什么。例如,您是否知道我们天生偏向于出售对我们有利的投资,而坚持表现不佳的投资?还是我们经常选择次优的保险支付计划,并例行购买甚至不需要的保险?为何即使雇主提出与我们的供款相匹配,我们中有这么多人仍未加入雇主的公司退休计划? 行为金融学是对这些以及其他数十种可以避免的金融决策错误的研究,如果我们熟悉了导致它们的偏见的话。在本课程中,我们将检查这些可预测的错误,并找出最容易受到这些错误影响的地方。本课程旨在指导参与者进行更好的财务选择。了解如何改善未来的支出,储蓄和投资决策。

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