Digital Transformations

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课程主页: https://www.coursera.org/archive/digital-transformations

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课程简介

Indian School of Business

课程大纲

In this module, you will learn about some of the technological forces that are leading disruption in today’s business environment, and why incumbents in an industry fail to recognise or respond to change that is potentially disruptive. Why did Barnes & Noble give way to Amazon? Why did the minicomputer industry not survive the advent of the personal computer? At the end of this module, you will be able to recognise technology led disruptions in your own industry as well as the shifts that are required in your organisation to respond to these potential disruptions.

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课程详情

Information Technology (IT) is fast changing the world around us. This course will provide you an understanding of IT-enabled changes in the business environment, and how insightful executives leverage IT to create value and win competitive battles. The course is divided into three parts – the first part of the course focuses on the industry impacts of technological innovation. Here, we will explore competition and business models in the high-tech industry, using examples of companies like Google, Apple and Facebook. We will also explore competitive dynamics of industries that consume significant technology with emphasis on how technology has disrupted industries such as music, media and education. The second part of the course focuses on how IT transforms cost structures of firms by helping them build information capabilities that significantly increase value chain efficiency. The final part of the course will focus on the impact of IT on innovation and decision-making within firms that, ultimately impacts revenue growth.

数字化转型:信息技术(IT)正在迅速改变我们周围的世界。本课程将使您了解业务环境中由IT推动的变化,以及有见识的管理人员如何利用IT创造价值并赢得竞争。本课程分为三个部分–本课程的第一部分重点介绍技术创新对行业的影响。在这里,我们将以Google,Apple和Facebook等公司为例,探索高科技行业的竞争和商业模式。我们还将探讨消费重要技术的行业的竞争动态,重点是技术如何破坏音乐,媒体和教育等行业。本课程的第二部分重点介绍IT如何通过帮助企业建立可显着提高价值链效率的信息功能来改变其成本结构。本课程的最后一部分将重点讨论IT对公司内部创新和决策的影响,最终影响收入增长。

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