Advanced Business Analytics Capstone

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课程主页: https://www.coursera.org/archive/data-analytics-business-capstone

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课程简介

University of Colorado Boulder

课程大纲

This week your goal is to understand the data and prepare the data for analysis. As we discussed in this specialization, data preprocessing and cleanup is often the first step in data analytics projects. Needless to say, this step is crucial for the success of this project. We've selected a few videos from Courses 2 and 4 for you to review before completing this week's assignments. Dealing With Missing Values and Dealing with Outliers videos will remind you how to perform preliminary data cleanups. The last part of the assignments ask you to construct data visualizations. You may find the ideas discussed in What is Good Data Visualization? and Graphical Excellence useful.

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课程详情

The analytics process is a collection of interrelated activities that lead to better decisions and to a higher business performance. The capstone of this specialization is designed with the goal of allowing you to experience this process. The capstone project will take you from data to analysis and models, and ultimately to presentation of insights. In this capstone project, you will analyze the data on financial loans to help with the investment decisions of an investment company. You will go through all typical steps of a data analytics project, including data understanding and cleanup, data analysis, and presentation of analytical results. For the first week, the goal is to understand the data and prepare the data for analysis. As we discussed in this specialization, data preprocessing and cleanup is often the first step in data analytics projects. Needless to say, this step is crucial for the success of this project. In the second week, you will perform some predictive analytics tasks, including classifying loans and predicting losses from defaulted loans. You will try a variety of tools and techniques this week, as the predictive accuracy of different tools can vary quite a bit. It is rarely the case that the default model produced by ASP is the best model possible. Therefore, it is important for you to tune the different models in order to improve the performance. Beginning in the third week, we turn our attention to prescriptive analytics, where you will provide some concrete suggestions on how to allocate investment funds using analytics tools, including clustering and simulation based optimization. You will see that allocating funds wisely is crucial for the financial return of the investment portfolio. In the last week, you are expected to present your analytics results to your clients. Since you will obtain many results in your project, it is important for you to judiciously choose what to include in your presentation. You are also expected to follow the principles we covered in the courses in preparing your presentation.

高级业务分析的顶点:分析过程是相互关联的活动的集合,这些活动可以导致更好的决策和更高的业务绩效。设计此专业化的基本目的是让您体验此过程。顶点项目将带您从数据到分析和模型,最终到见解的呈现。 在这个顶标项目中,您将分析金融贷款数据,以帮助投资公司进行投资决策。您将完成数据分析项目的所有典型步骤,包括数据理解和清理,数据分析以及分析结果的呈现。 对于第一个星期,目标是了解数据并准备数据进行分析。正如我们在本专业中讨论的那样,数据预处理和清理通常是数据分析项目的第一步。不用说,这一步骤对于该项目的成功至关重要。 在第二周,您将执行一些预测性分析任务,包括对贷款进行分类和预测违约贷款的损失。本周,您将尝试各种工具和技术,因为不同工具的预测准确性可能会有很大差异。 ASP生成的默认模型很少是可能的最佳模型。因此,对您而言,调整不同的模型以提高性能非常重要。 从第三周开始,我们将注意力转向规范分析,您将在其中提供有关如何使用分析工具分配投资资金的一些具体建议,包括基于聚类和基于模拟的优化。您将看到,明智地分配资金对于投资组合的财务回报至关重要。 在上周,您应该将分析结果呈现给客户。由于您将在项目中获得许多结果,因此,明智地选择要包含在演示文稿中的内容对于您很重要。您还应该在准备演示文稿时遵循我们在课程中介绍的原则。

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