Customer Segmentation and Prospecting

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课程主页: https://www.coursera.org/archive/customer-segmentation-prospecting

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课程简介

Northwestern University

课程大纲

Week 1 will cover the purpose of the course and the foundational framework of knowledge, skill and discipline. We will tackle the expectations for the course and what to anticipate over the next several weeks. Finally, we will discuss the flow of the course and the assignments required for success.

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课程详情

In Course 1, we set the foundation for the Art of Sales Specialization and offer a new mindset for becoming a high-performer in sales. We will discuss the Knowledge, Skill and Discipline that you need to stand out in your industry, and create a goal for you to reach by the end of the specialization. Finally, you will learn how to talk about yourself and your business. You will build your personal Sales Trailer and learn how to get into and out of sales conversations quickly and effectively. About the Specialization: The purpose of this Specialization is to make you as efficient and effective in selling as possible. You will gain several critical skills and disciplines that will accelerate your success with your small or large company and your life. The ability to sell is a necessity in this world. Whether it’s standing out in a crowd, selling yourself to a new employer, or winning new customers; selling is something we do every day, and we should be great at it! This Specialization is designed as an adventure of discovery. You will be tested, taught and transformed through a series of lectures, discussions and exercises that are designed to push you up and out of your comfort zone. You will learn how to target and acquire customers and get them to fall in love..

客户细分和潜在客户:在课程1中,我们奠定了销售专业化艺术的基础,并提供了成为销售卓越绩效的新思路。我们将讨论您需要在行业中脱颖而出的知识,技能和纪律,并为您建立一个目标,以便在专业化结束时达到目标。最后,您将学习如何谈论自己和您的业务。您将构建自己的个人销售预告片,并学习如何快速有效地进入和退出销售对话。 关于专业化: 本专业的目的是使您尽可能高效地进行销售。您将获得一些关键的技能和纪律,这将加快您在小型或大型公司和生活中的成功。在这个世界上,必须具备销售能力。无论是在人群中脱颖而出,将自己推销给新雇主,还是赢得新客户;销售是我们每天都会做的事情,我们应该做得很好!本专业专为发现冒险而设计。您将通过一系列旨在推动您脱离舒适区的讲座,讨论和练习来测试,教导和改造您。您将学习如何定位和获取客户并使他们坠入爱河。

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