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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/what-is-social
课程评论：没有评论
课程名称：什么是社交？ 课程概述：“什么是社交？”这门MOOC课程专为希望通过有效、经过验证的方法显著提升社交策略的商业所有者、高管和营销专业人士设计。这个实践性的“如何做”课程不仅仅教您如何利用社交媒体发展您的职业形象，您还将亲自体验这一过程！该课程是“社交媒体营销：如何在数字世界中获利”六门课程专项中的第一门。 尽管此课程可以免费旁听，但付费学习者将获得超出课程基本内容的额外资源。MOOC 1的工具包包括来自Alessandro Acquisti关于大数据的特别视频和IBM关于参与度及社会营销战略与底线利润之间关系的研究集。 本课程旨在提供工具、洞察、知识和技能，使您能够立即影响您的组织。此外，我们还将帮助您与社交领域的思想领袖建立联系。完成此课程后，您和您组织的员工将能够定位、参与并与对您最有价值的消费者建立关系。 在当今这个巨大变革的时代，新技术正在改变人们互动以及与感兴趣的组织之间的方式。本课程将引领您利用有效、经过验证的方法来发展自己的社交策略。 额外的MOOC 1教师包括：Judy Ungar Franks（市场民主公司的总裁及西北大学Medill综合市场传播课程讲师） 课程大纲： 第一部分：社交营销介绍 - 描述：在第一模块中，您将了解社交营销专项MOOC的目标、结构和成果，同时理解专项中各个MOOC如何相互构建，从而创造出一种独特且立即可应用的体验。 第二部分：社交趋势 - 描述：在本模块中，您将学习数字革命如何冲击市场，以及如何理解这个被打乱的数字世界。 第三部分：社交的商业 - 描述：在本模块中，您将学习如何将社交视为整体、以消费者/利益相关者为中心、灵活、全球化、实时和一体化的概念。接着，您将完成一个同侪评审作业，要求您定义社交中的目标受众。 第四部分：社交概述 - 描述：在本模块中，您将了解大数据的重要性以及如何应对当今迅速变化的社交平台。您还将学习社交网络和社群之间的区别，以及它们形成的原因。随后，您将设置在整个专项中使用的社交平台。
Part: 1
Title:Introduction to Social Marketing
Description:In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and immediately applicable experience.
Part: 2
Title:Social Trends
Description:In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world.
Part: 3
Title:The Business of Social
Description:In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social.
Part: 4
Title:Social Overview
Description:In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. Then, you will set up the social sites that you will use throughout the Specialization.
The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)
