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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/wharton-social-impact
课程评论：没有评论
课程名称: 社会影响的商业战略 课程概述: 本课程由著名的沃顿教授凯瑟琳·克莱因和克里斯·格齐设计，旨在帮助个人、组织和投资者推动社会变革。课程探讨了在何种情况下投资社会公益是良好的商业实践，以及在全球范围内开发积极社会影响的创新且有效的商业战略。学习内容包括影响投资的基本知识、推动社会影响的商业战略制定、成为培养目标和激励变革的领导者、通过基于证据的模型衡量社会影响，以及有效且有意义地进行投资。完成课程后，学员将深入理解以目的导向领导组织的现实，并能够构建成功的战略，给世界带来有影响力的改变。 课程大纲: 第一模块: 以目的驱动的领导力 本模块将教你如何定义你的组织目的并制定培养目的的计划。学习目的驱动的领导力在成功组织中的重要性，分析五种社会目的模型，通过案例分析（如Daily Table和TOMS鞋子），测试假设，为投资者、员工和客户找到最佳解决方案。 第二模块: 商业如何推动社会影响 探讨影响与财务绩效之间的关系以及推动影响是否有益。学习企业创建社会和环境影响的多种方法，识别影响测量的不同组成部分，并讨论真实案例（如星巴克、坎贝尔汤和Warby Parker）中的影响决策，制定企业同时推动社会影响和财务绩效的计划。 第三模块: 影响测量 审查制定用于衡量组织真实社会影响的标准和依据，识别可持续发展目标（SDGs）和环境、社会与治理标准（ESG），并利用实践案例评估组织的投入、产出和影响。计算企业的社会投资回报率（SROI），策划有效的商业计划。 第四模块: 影响投资 本模块介绍影响投资的基础知识，通过分析社会责任投资（SRI）的全球趋势、经典的影响投资模型（如微型融资）及相关研究数据，帮助你深入理解当前的影响投资模型及其适用性。探索他人利益公司和联合国负责任投资原则，评估影响投资的风险与收益，并有效应对这些问题，实现可持续和有意义的影响。
Part: 1
Title:Module 1: Purpose-Driven Leadership
Description:In this module, you’ll learn how to define your purpose and develop a plan to cultivate purpose for your organization. You’ll gain a deep understanding of the critical importance of purpose-driven leadership in a successful organization and why businesses can and should pursue a larger social or environmental purpose. You'll also analyze the five models of social purpose, from generous contributors to impact investors. Through close examination of case studies such as Daily Table and TOMS shoes, you’ll learn how to test your assumptions and find the winning situation for your investors, employees, and customers. By the end of this module, you’ll have a more clearly defined understanding of the purpose your organization wants to pursue and how to prepare for successful implementation.
Part: 2
Title:Module 2: How Business Drives Social Impact
Description:What is the relationship between impact and financial performance? Does it pay for a company to drive impact? In this module, you'll learn various methods businesses use to create social and environmental impact. You’ll identify the different components of impact measurement: valence, focus, depth, breadth, and cost-effectiveness. With Nick Ashburn, Senior Director of Impact Investing of Wharton Social Impact, you’ll discuss real-life examples such as Starbucks, Campbell’s Soup, and Warby Parker, and the impactful decisions they made in employment, operations, and investment. By the end of this module, you’ll be able to refine the method in which your business can reduce environmental challenges and/or ensure fair and equal opportunity, and create a plan for your company to drive both impact and financial performance.
Part: 3
Title:Module 3: Impact Measurement
Description:In this module, you’ll examine the criteria and standards of evidence developed to measure the true social impact of your organization. You’ll identify the Sustainable Development Goals (SDGs) and Environmental Social and Governance Criteria (ESG) to be able to better answer the question “What is the Impact of X?” By examining the Nesta Foundation Framework and its standard of evidence, you’ll explore the different levels of rigor for each logic model using real-life examples and learn to accurately assess your organization’s inputs, outputs, and impact. By the end of this module, you’ll be able to calculate the Social Return on Investment (SROI) of your enterprise and be able to strategize an effective plan for your business.
Part: 4
Title:Module 4: Impact Investing
Description:This module was designed to introduce you to the basics of impact investing. By analyzing global trends on Socially Responsible Investing (SRI), classic models of impact investment such as microfinance, and actual research data, you’ll gain a deeper understanding of the current models of impact investment and which model would work best for your organization. Through exploring other benefit corporations and the UN Principles of Responsible Investment, you’ll discover how NGOs, government, and shareholders and their roles in impactful investments. By the end of this module, you’ll be able to gauge the risk and rewards behind impactful investments, and be able to navigate these issues effectively while exerting sustainable and meaningful impact.
When is it good business practice to invest for social good? What are the most innovative and effective business strategies for developing positive social impact around the world? Designed by renowned Wharton professors Katherine Klein and Chris Geczy to help individuals, organizations, and investors bring about societal change, this course introduces the fundamentals of impact investing, and developing a business strategy that drives social impact. You’ll learn how to become a leader who cultivates purpose and inspires change, measure societal impact through evidence-based models, and invest in ventures effectively and meaningfully. By the end of this course, you’ll have a deep understanding of the realities of leading an organization with purpose, and be able to build successful strategies that bring impactful change to the world.
