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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/wharton-social-entrepreneurship
课程评论：没有评论
课程名称：社会企业家精神 课程概述：本课程旨在教导如何创造创新和有效的解决方案，以应对全球社会问题。它专为希望识别并推动变革社会变化的个人和组织而设计。教授吉姆·汤普森和伊恩·“麦克”·麦克米兰将帮助您基于他们多年的社会企业家精神教学和创业顾问经验，发展一个战略和框架。您将学习如何定义社会问题、理解背景现实、制定解决方案以及有效的实施计划。完成本课程后，您将深入了解启动企业的现实，准备好每个环节，并将社会企业家事业推向成功之路。 课程大纲： 第一部分：模块1 描述：在本模块中，您将学习如何定义社会企业并制定其基本框架。您将深入理解研究在识别模式、原因和上下文中的关键重要性。您将掌握创意生成的过程，并分析他人的成功与失败，以更好地吸引资金。此外，您还将学习如何通过细分市场来检查因素和背景，并区分交易可达性和可接受性。完成本模块后，您将更清晰地定义组织想要解决的问题及其项目的融资方式。 第二部分：模块2 描述：本模块旨在通过细分受益者，帮助您深入理解目标人群，以便设计解决您企业社会问题的方案。您将识别并细分人口的主要因素和背景，制定一个细分吸引力评分表，以分析解决方案的受益者，并使用受益者体验表来完善该解决方案。最后，您将学习如何在筛选标准中区分筛入和筛出，以识别潜在问题。完成本模块后，您将能够为自己的社会企业创建概念图，并可视化解决方案的轨迹和潜在结果。 第三部分：模块3 描述：在本模块中，您将研究社会企业的细节和运营现实。您将识别交付成果、受益者需求和预计成本。您将探索商业单位、社会影响和经济目标等关键概念，以及交付成果和成本表，以协助企业的运营。完成本模块后，您将能更好地评估成功在您的企业中如何定义，以及维持社会企业所需的关键交付成果和能力。 第四部分：模块4 描述：本模块旨在帮助您测试社会企业的可行性。通过利用竞争对手的比较，在拟定的受益者体验表中进行组织，您将能够评估与相关竞争的优势和劣势。在形成一个合理且具有吸引力的提案后，您将进行快速且具成本效益的概念测试，为未来的成功搭建基础。最后，您将发现随着多方利益相关者出现的不可避免的社会政治问题，并学习如何有效应对这些问题，同时保持支持。完成本模块后，您将制定出强有力的战略，确保您的社会企业家事业的成功。
Part: 1
Title:Module 1
Description:In this module, you’ll learn how to define a social enterprise and develop its basic framework. You’ll gain a deep understanding of the critical importance of research to identify patterns, cause, and context. You’ll master the process of Idea Generation and analyze the successes and failures of others to be better able to attract funding for your social enterprise. You’ll also learn how to examine factors and contexts through Segmentation, and differentiate between Transactional Accessibility and Acceptability. By the end of this module, you’ll have a more clearly defined understanding of the problem your organization wants to tackle and how to fund your project.
Part: 2
Title:Module 2
Description:This module was designed to promote a deep understanding of your beneficiaries through segmentation in order to design solutions to the Social Problem of your enterprise. After identifying and segmenting major factors and contexts of your population, you’ll draft a Segment Attractiveness Scoring Table that will enable you to analyze the beneficiaries of your solution, and then use the Beneficiary Experience Table to refine that solution. Finally, you’ll learn how to differentiate between Screen-In and Screen-Out Criteria to identify potential problems. By the end of this module, you’ll be able to create a Concept Map for your own social enterprise, and visualize the trajectory and potential outcomes of your solution.
Part: 3
Title:Module 3
Description:In this module, you’ll examine the details and operational realities of your social enterprise. You’ll identify deliverables, needs of beneficiaries, and expected costs. You’ll explore key concepts such as Unit of Business, Social Impact and Financial Goals, and the Deliverables and Cost Table to assist in operationalizing the venture. By the end of this module, you’ll be able to better assess how success will be defined in your venture and the key deliverables and capabilities required to maintain your social enterprise.
Part: 4
Title:Module 4
Description:This module was designed to help you test the feasibility of your social enterprise. By utilizing the Most Competitive Alternatives in organizing a Proposed Beneficiary Experience Table, you’ll be able to assess advantages and disadvantages against relevant competition. Once you have a plausible and attractive proposition, you’ll deploy a quick and cost-effective test-of-concept to scaffold future success for your venture. Finally, you’ll discover the inevitable socio-politics that emerge with multiple stakeholders, and learn how to navigate these issues effectively while maintaining support. By the end of this module, you’ll have developed a powerful strategy that will ensure success for your social entrepreneurial ventures.
How do we create innovative and effective solutions to social problems around the world ? This course was designed for individuals and organizations who want to identify and bring about transformative societal change. Professors Jim Thompson and Ian “Mac” MacMillan help you develop both a strategy and a framework for your social enterprise based on their years of experience and expertise teaching social entrepreneurship and advising entrepreneurs. You’ll learn how to define a social problem, understand contextual realities, develop a solution, and plan for effective deployment. By the end of this course, you’ll have a deep understanding of the realities of launching an enterprise, be prepared for every step of the process, and put your social entrepreneurial venture on the path to success.
