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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/wharton-retail-supply-chain
课程评论：没有评论
课程名称：零售数字供应链 课程概述：本课程将帮助您理解当前零售供应链面临的主要挑战与机遇。课程从基础供应链知识入手，着重探讨数字化转型对这些基础知识的影响。您将学习如何通过有意义的零售分析为零售商及其供应链创造价值。完成课程后，您将能够识别传统零售商如何成功应对数字化转型。 课程大纲： 模块1：数字供应链 在本模块中，您将开始探索零售供应链当前所面临的挑战与机遇。您将建立供应链的清晰定义，理解产品流的基本原理，并评估高效供应链的特点，以便最佳连接客户与其所需产品，涵盖传统与数字零售。完成本模块后，您将能够识别零售商在数字转型中所需的数字能力。 模块2：零售分析 在本模块中，您将讨论供应链分析作为数字能力的重要性。您将建立理解不同类型分析（描述性、诊断性、预测性和指令性）的框架，并评估每种分析对零售商识别问题、理解原因及利用工具解决问题的能力的影响。完成本模块后，您将能够展示供应链分析的价值，以促进组织内部的高效决策。 模块3：零售平台 在本模块中，您将研究数字平台如何推动零售行业的变革。您将识别成功转型零售行业的公司示例，并分析数字平台格式的优缺点，将传统在线零售与更相关的电子商务方法进行比较。完成本模块后，您将认识到整合零售方法的重要性，以及在实体和数字零售环境中保持灵活性的必要性。 模块4：零售中的数字转型 在本模块中，您将深入探讨影响零售商成功的因素，重点关注以客户为中心的决策。您将利用信息满足矩阵更好地理解零售商如何满足客户需求，并研究驱动客户权衡决策的因素。完成本模块后，您将更好地利用技术在全渠道零售中实现成功，涵盖多个零售行业。
Name:Module 1: Digital Supply Chains
Description:In this module, you will begin to explore the challenges and opportunities that retail supply chains are experiencing today. You'll develop a clear definition of supply chains and gain an understanding of the fundamentals of product flow. You will also assess the characteristics of an efficient supply chain when considering how to best connect a customer to their desired product in both traditional and digital retail. By the end of this module, you will be able to identify the digital capabilities needed for any retailer who wants to navigate the digital transformation in retail.
Name:Module 2: Retail Analytics
Description:In this module, you will discuss the importance of supply chain analytics as a digital capability. You will build a framework for understanding the different types of analytics—descriptive, diagnostic, predictive, and prescriptive—and will assess the impact that each has on a retailer's ability to identify a problem, understand the cause, and ultimately determine what tools can be leveraged to solve the problem. By the end of this module, you will be able to demonstrate the value of supply chain analysis to contribute to efficient decision-making within your organization.
Name:Module 3: Retail Platforms
Description:In this module, you'll examine how digital platforms have driven disruption in retail. You'll identify examples of companies who have successfully transformed the retail industry and analyze the strengths and weaknesses of digital platform formats, comparing traditional online retailers with more relevant e-commerce approaches. By the end of this module, you'll determine the importance of an integrated retail approach and why it's important to be dynamic in both the physical and digital retail landscapes.
Name:Module 4: Digital Transformation in Retail
Description:In this module, you'll do a deep dive into what makes a retailer successful by examining the importance of focusing on customer-driven decisions. You'll utilize the information fulfillment matrix to better understand how retailers meet customer demand and will examine a study on what drives customer tradeoff decision making. By the end of this module, you'll be better able to leverage technology in an omnichannel retail approach to be successful across various retail industries.
In this course, you will focus on understanding the main challenges and opportunities that the Retailer’s supply chains are seeing today. You will start by revisiting the supply chain fundamentals, concentrating on the impact that the digital transformation is having on these fundamentals. You'll then learn how meaningful retail analytics can generate value for retailers and their supply chains. By the end of this course, you will be able to identify what traditional retailers are doing to successfully navigate the digital transformation.
