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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/wharton-managing-human-capital-retail
课程评论：没有评论
课程名称：零售人力资本管理 概述：在本课程中，您将学习人力资本管理的基本知识，重点关注零售行业。教授马修·比德韦尔将首先探讨员工在企业创造价值中的关键作用，然后评估各种组织实践如何促进这种价值的实现。比德韦尔教授深入研究推动组织成功的一些做法：如何有效招聘、发展和留住技能型劳动力，以及如何激励员工为组织成功做出贡献。课程结束时，您将更好地理解人力资本如何促进企业成功，这在塑造组织能力方面发挥着重要作用。 课程大纲： 模块1：人力资本与绩效 描述：在本模块中，您将开始评估管理人员与组织绩效之间的关系，以及人力资本如何驱动价值。您将探索通过能力-动机-机会框架来管理人员的方法，以创造价值。结束时，您将更清晰地理解人力资本管理作为一个系统的运作方式，以及这些系统如何在公司内部相互关联，并与更广泛的组织战略相关。 模块2：高效招聘 描述：在本模块中，您将探讨高效招聘的各个要素，这是有效人力资本管理的重要概念。您将深入了解最佳实践，如何在招聘过程中做出正确决策，以及内部招聘管道在这一决策过程中的作用。结束时，您将能够识别采用有效招聘实践的好处，并理解这将如何为未来建立良好的内部招聘渠道奠定基础。 模块3：员工发展与留存 描述：在本模块中，您将考虑开发和留住现有员工的最佳方法。您将批判性地思考工作技能以及根据您的方法进行职业培训的优缺点。您将探讨员工流失的影响，以及因员工离职而导致的组织投资损失。结束时，您将能够识别员工离开组织的原因，并制定留住团队中有价值成员的计划。 模块4：激励前线员工 描述：在本模块中，您将继续探讨组织劳动力中的人力资本。您将利用之前关于员工留存的知识，转而关注员工激励，识别多种影响员工满意度的因素。您将讨论如何有效地支付员工薪酬以及如何设计工作，使员工在日常工作中感到受激励。结束时，您将掌握多种工具，以激励员工在公司中更长时间有效工作。
Name:Module 1: Human Capital and Performance
Description:In this module, you will begin to assess the links between managing people and organizational performance and how human capital can drive value. You will examine methods of managing people in ways that create value. using the ability-motivation-opportunities framework. By the end of this module, you will have a clearer understanding of how human capital management operates as a system, the ways these systems interrelate across a company, and how it all relates to a broader organizational strategy.
Name:Module 2: High Performance Staffing
Description:In this module, you will examine various elements of high performance staffing, an important concept in effective human capital management. You will delve into specific best practices for making the right decision in your hiring process and how the internal hiring pipeline plays a role in this decision making process. By the end of this module, you will be able to identify the benefits of adopting effective hiring practices and understand how this contributes to to well-established internal hiring channels in the future.
Name:Module 3: Development and Retention
Description:In this module, you will consider the best ways to develop and retain current employees. You'll think critically about job skills as well as the the drawbacks and benefits of job training depending on your approach. You'll examine the impact of turnover, and the loss of organizational investment in an employee associated with attrition. By the end of this module, you'll be able to identify reasons why an employee leaves an organization and develop a plan for retaining valuable members of your team.
Name:Module 4: Motivating the Frontline Workforce
Description:In this module, you will continue examining human capital in the organizational workforce. You'll utilize your knowledge about employee retention to now focus on employee motivation, identifying multiple factors that play a role in employee satisfaction. You'll discuss how to pay employees effectively and how to design a job so that employees feel motivated on a day-to-day basis. By the end of this module, you will possess a wide array of tools to incentivize employees to work effectively over longer periods of time with a company.
In this course, you will cover the fundamentals of human capital management with a focus on the retail industry. Professor Matthew Bidwell will start by examining the critical role that people play in creating value within any business, and will then assess how that value is fostered by various organizational practices. Professor Bidwell then does a deep-dive into some of the practices that drive organizational success: how to hire effectively; how to develop and retain a skilled workforce; and to motivate employees to contribute to organizational success. By the end of this course, you will have a better understanding of how human capital contributes to the success of the business, a critical role in shaping your organizational capacity.
