|
所在平台: Coursera |
课程主页: https://www.coursera.org/learn/wharton-launching-startup
课程评论：没有评论
课程名称：创业2：启动你的初创企业 课程概述：在掌握原型和更清晰的机会愿景后，您将需要创建一个小型团队以发现如何构建可重复且可扩展的商业模式。《创业2：启动你的初创企业》课程旨在为您提供创建初创企业的关键组成部分的全面概述，传授关于精益创业方法、最小可行产品（MVP）、何时转型、何时辞去日常工作的艺术、构建和管理团队、分配股权及建立外部团队、顾问委员会成员、专业服务和创业策略的实用知识。完成本课程后，您将能够制定启动策略，包括了解需要聘请谁、如何管理他们以提供最大价值以及涉及的法律方面。您还将为《创业3：增长策略》做好准备。 课程大纲： 1. **模块一：准备启动：基本组成部分** 本模块旨在提供开展验证过的机会、构建MVP和设计成功推介所需的信息。聪明的创业者能够通过设计仅满足客户核心需求的初始产品，避免浪费时间，并在早期找到合适的产品市场契合度，可能避免不必要的转型。模块结束时，您将理解产品是否真正具备最小可行性，知道MVP为何是良好策略，能够设计验证假设的策略，识别成功推介的关键组成部分，并决定是否辞去日常工作。 2. **模块二：构建团队** 本模块旨在提供有关创建团队、早期雇佣和股权分配的重要见解。您将研究创始团队的组成为何会成为未来收入的重要指示，团队不同动机的盈利能力，以及如何为团队选择合适的雇员、避免在关键岗位上常见的招聘失误，股权分配对初创企业存活的重要性。模块结束时，您将能做出基于数据的决策，以更好地为您的初创企业成功奠定基础。 3. **模块三：网络、专业服务与知识产权** 在本模块中，您将了解外部团队的构成，包括顾问、导师和专业人士，以确保初创企业获得成功的最佳可能性。许多初创企业往往忽视或过度投资于专业顾问、会计师和律师。您将探索何时、为何以及聘用哪种专业人士，以及知识产权、专利和商业秘密的区别，以便了解保护您的想法所需的内容。同时，您将研究各种法律实体，以选择适合您企业的实体形式。模块结束时，您将能够定义企业法律形式、最佳保护方案、最有用的专业服务以及如何运用社会网络理论做出适合的顾问选择。 4. **模块四：品牌、策略与总结** 在本模块中，您将研究多种经过验证的策略，以为您的企业成功奠定基础。您将学习为企业选择名称的验证流程，以及发展品牌个性的成功策略。同时，您将探索创业生态系统中的现有资源，并深入探讨创业策略。模块结束时，您将能够以名称、品牌及市场策略将您的产品或服务推向市场，为成功奠定基础。
Name:Preparing to Launch: Essential Components
Description:This module was created to give you the information you need to begin to take your validated opportunity, build an MVP, and begin to design a winning pitch. Smart entrepreneurs can avoid wasting time by designing an initial product that only serves the core needs of its customers, and may be able to avoid an unnecessary pivot by finding the right product-market fit early on. By the end of this module, you'll understand if your product is truly minimally viable, know why an MVP is a good strategy, be able to design a strategy to validate your hypothesis, identify the key components of a successful pitch, and decide whether or not to quit your day job.
Name:Module 2: Building the Team
Description:This module was designed to give you critical insights into the often-overlooked dynamics of founding team formation, early hires, and allocation of equity. You'll examine the research that shows why the composition of the founding team can be an important indicator of future revenue, why some motivations of the team are more profitable than others, how to get the right hires for your team, common mistakes in hiring key players, and why equity allocation is so vital to a start-up's survival. By the end of this module, you'll be better prepared to position your start-up for success by making data-driven decisions about your founding partners, your early hires, your first managers, and equity allocation.
Name:Module 3: Networks, Professional Services, and Intellectual Property
Description:In this module, you'll learn about your external team: the advisors, mentors, and professionals you'll need to give your start-up the best possible chance for success. Many start-ups either ignore or over-invest in professional advisors, accountants, and lawyers. You'll explore what kinds of professionals you should hire, when to do so, and for how long. You'll also cover the differences between patents, intellectual property, and trade secrets so that you know what kind of protection you need. And you'll examine the various legal entities your enterprise may assume, so you can choose the appropriate entity for your venture. By the end of this module, you'll be able to define the legal form of your enterprise, the best way to protect your idea, how to determine what professional services will be most useful, and how to apply theories of social networks to make the most suitable choices for your set of advisors.
Name:Module 4: Branding, Strategy, and Summary
Description:In this module, you'll examine a variety of proven strategies to set your venture up for success. You'll learn a proven process for choosing a name for your venture, and explore successful strategies for developing a brand personality. You'll also explore existing resources in the entrepreneurial ecosystem, and dive deeply into entrepreneurial strategies. By the end of this module, you'll be able to take your product or service to market with a name, a brand, a strategy that positions your venture for success.
Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy. At the end of this course, you’ll be able to create a strategy for launch, including knowing who you need to hire, how to manage them to provide the greatest value, and what legal aspects are involved. You’ll also be prepared for Entrepreneurship 3: Growth Strategies.
