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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/wharton-influence
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课程名称：影响力 课程概述：什么是影响力？如何说服他人追求统一的目标？如何利用权力？在本课程中，您将学习如何发展影响力，并更有效地实现组织目标。沃顿商学院的凯德·马西教授设计了此课程，帮助您理解权力和影响的框架及有效网络的动态，教您如何发展说服能力和杠杆运用技巧。课程结束时，您将了解自己的优势，以及如何利用这些优势满足自身需求，获取权力和影响力，以及如何利用关系和联盟来实现您在商业和生活中的目标。 课程大纲： 模块1：影响力的定义 在此模块中，我们将开始定义影响力。您将权衡主动性和政治能力的利弊，找到在组织内完成工作所需的平衡。您将学习不同的权力结构和动态模型，发现灵活性、情境意识和主动性的的重要性。课程结束时，您将能够更好地分析组织结构，识别需要改进的流程，并利用影响力优化这些流程。 模块2：社交网络与关系 在此模块中，您将研究社交网络和人际关系，了解它们如何帮助您实现组织目标。您将能够区分密集和离散的网络，并权衡网络多样化的利弊。您还将学习成功的策略和培养网络常见的陷阱，以及真实的慷慨如何在网络中建立互惠关系。通过探索不同观点之间的联盟，您将了解这些联盟在实现共同目标时的有效性。课程结束时，您将学习建立网络、构建联盟和利用关系的有效策略，能够在组织内外形成强大的联盟和关系。 模块3：发展说服技巧 本模块旨在帮助您发展说服策略和修辞技巧，以增加您的影响力。通过讨论从亚里士多德到六个SUCCES因素等历史实例，您将了解什么使想法难以忘记，并能够制作自己的有效信息。您将通过进行杠杆清单调查评估自己的影响力策略的优势和劣势。还将探索统计分析，评估软、硬和智能权力策略的相对有效性。课程结束时，您将能够运用多种方法获得权力和影响力，并随时准备将适当的杠杆技巧用于任何情境。 模块4：说服的伦理考量 在此模块中，您将研究说服的伦理影响及拥有强大的杠杆工具所带来的责任。通过观察自身的无意识偏见示例，您将更好地理解自己的视角和价值观。您将学习如何在施加可持续影响时找到必要权衡的正确平衡。通过探讨在艰难问题调查中的不同假设情境，您将形成避免常见陷阱的策略。课程结束时，您将对说服和影响的伦理有更深的理解，并能够做出与自己和组织价值观更一致的艰难决策。
Name:Module 1
Description:In this module, we’ll begin by defining influence. You’ll weigh the pros and cons of proactivity and political ability, and find the right balance to get any job done within your organization. You’ll learn different models of power structures and dynamics, and discover the importance of flexibility, situational awareness, and agency. By the end of this module, you’ll be better able to analyze organizational structure, recognize processes within your organization that need improvement, and use your power of influence to optimize these processes.
Name:Module 2
Description:In this module, you’ll examine social networks and relationships, and learn how they can help you accomplish your organizational goals. You’ll be able to differentiate between dense and disconnected networks, and weigh the benefits and costs of diversification within your networks. Then you’ll learn about both successful strategies and common pitfalls in cultivating a network, and see how authentic generosity will build reciprocity in your networks and vice versa. You’ll also explore coalitions and how alliances between parties with different perspectives can be very effective and efficient in achieving mutual goals. By the end of this module, you’ll learn effective strategies for networking, coalition-building, and leveraging, and will be able to form strong alliances and relationships both inside and outside your organization.
Name:Module 3
Description:This module was designed to help you develop your persuasive tactics and rhetoric to increase your influence. By discussing historical examples of classical principles of persuasion—from Aristotle to the six SUCCES factors—you’ll learn what makes ideas memorable and be able to craft effective messages of your own. You’ll assess your own strengths and weaknesses in influence tactics by taking the Leverage Inventory survey. You’ll also explore statistical analysis examining the relative effectiveness of soft, hard, and smart power strategies. By the end of this module, you’ll be able to employ a toolbox of approaches to gain power and influence, and be prepared to bring the right leveraging skills to any situation.
Name:Module 4
Description:In this module, you’ll examine the ethical implications of persuasion and the responsibilities that come with having a powerful leveraging toolkit. By looking at examples of our own unconscious biases, you’ll gain a better understanding of where your perspective and values stand. You’ll learn how to find the right balance in making the necessary tradeoffs while exerting sustainable influence. Through exploring different hypothetical scenarios in the Hard Questions Survey, you’ll form strategies to avoid common pitfalls while leveraging influence. By the end of this module, you’ll have a deeper understanding of the ethics of persuasion and influence, and be able to make difficult decisions that are more aligned with you and your organization’s values.
What does it mean to be influential? How does one persuade others to pursue a unified goal? How does one leverage power? In this course, you’ll learn how to develop influence and to become more effective in achieving your organizational goals. Professor Cade Massey of the Wharton School has designed this course to help you understand the framework of power and influence and the dynamics of effective networks, and shows you how to develop your skills of persuasion and leverage. By the end of this course, you’ll know your own strengths and how to use them to get what you need, how to gain power and influence, and how to leverage relationships and alliances to achieve your goals in both business and in life.
