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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/wharton-global-trends-business
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课程名称：商业与社会的全球趋势 课程概述：本课程旨在帮助您分析快速变化的全球趋势及其对消费者和劳动市场、金融系统以及各国之间的地缘政治关系的影响。由华顿商学院的毛罗·吉连教授设计，课程将使您了解这些趋势对商业世界和社会的深远影响。通过历史和当代的真实案例研究，您将研究一个社会内部的变化如何影响其他社会。完成本课程后，您将掌握识别、分析和适应全球变化的工具，以应对其对商业和社会的影响。 课程大纲： 第一部分：全球人民与市场 在本模块中，我们将首先研究人口规模和密度与世界地缘权力平衡之间的关系。您将学习人口统计学的关键方面（如总生育率和出生时预期寿命），以及人口快速增长或减少如何影响全球经济和地缘政治动态。随后，您将评估城市化和迁徙对社会的经济和政治影响，以及这些变化在国家之间的人口动态中的后果。完成本模块后，您将对人口趋势对金融市场、政治系统、文化和社会的影响有更深入的理解。 第二部分：全球货币 本模块旨在深入理解货币趋势和财富分配对全球的影响。通过对全球贫困和收入不平等的详细分析，您将学习诸如基尼系数和库兹涅茨曲线等重要概念，并将其作为分析全球财富分配的工具。您还将探讨全球中产阶级的崛起，以及企业如何应对中产阶级消费的增长。最后，您将研究性别动态变化与全球财富之间的关系。完成本模块后，您将能够使用有效的分析工具，更清晰地理解财富在社会中的影响及其对您组织的影响。 第三部分：全球经济和金融失衡 本模块将探讨全球经济和金融失衡日益严重的问题。通过相关案例，例如欧洲区危机，您将更深入了解全球经济动态对各国及其相互关系的影响。您将探索贸易集团争议、不同类型的货币联盟（如欧盟），以及金融失衡如何影响地缘政治平衡和全球经济。完成本模块后，您将能够更好地评估经济和金融失衡对国家、市场和社会的后果，并为作出组织和社会决策时应对这些现象做好准备。 第四部分：地缘政治格局的变迁 在本模块中，您将探讨全球地缘政治格局及21世纪的全球大国。通过对不同政治制度（从专制到民主）的研究，您将发现国家在社会及其经济中应发挥的有效作用。您还将了解失败国家和无政府国家，这两者是世界不稳定的重要来源，及这种不稳定如何以战争和恐怖主义的形式表现出来。通过分析政治制度和失败国家的演变，您将学习全球大国的定义，以及硬实力和软实力资源之间的区别，以及新兴全球大国是否会引发现有地缘政治权力结构的剧变。完成本模块后，您将更深入地理解全球大国的轨迹，并能够评估地缘政治权力结构的变化将如何影响您的商业与社会。
Part: 1
Title:Module 1: People and Markets Around the World
Description:In this module, we’ll begin by examining the relationship between population size and density to the geopolitical balance of power in the world. You’ll learn key aspects of demographics (such as total fertility and life expectancy at birth) and how rapid demographic growth or decline affects global economic and geopolitical dynamics. Then, you’ll evaluate the economic and political impact of urbanization and migration within societies, and the consequences of these changes in population dynamics, both within a society and between countries. By the end of this module, you’ll have a richer understanding of the impact of demographic trends on financial markets, political systems, culture, and society.
Part: 2
Title:Module 2: Money Around the World
Description:This module was designed to give you a deeper understanding of how monetary trends and the distribution of monetary wealth affect the globe. Through close examination of global poverty and income inequality, you’ll learn critical concepts such as the Gini Coefficient and the Kuznets Curve, and how to use them as tools in analyzing the global distribution of wealth. You’ll also explore the rise of the global middle class, and how businesses are responding to the growth of middle class consumption. Finally, you’ll investigate the relationship between changing gender dynamics and wealth in the world. By the end of this module, you’ll be able to use effective analytical tools to form a clearer understanding of the effect of wealth within society and how it affects your organization.
Part: 3
Title:Module 3: Global Economic and Financial Imbalances
Description:In this module, you’ll examine the growing issue of global economic and financial imbalances. Through relevant examples such as the European Zone crisis, you’ll gain a deeper understanding of the effects of global economic dynamics on both individual countries and their relationships with one another. You’ll explore trade bloc controversies, different types of monetary unions (such as the European Union), and how financial imbalances affect the geopolitical balance and global economy. By the end of this module, you’ll be able to better assess the consequences of economic and financial imbalances on nations, markets, and societies, and be prepared to respond to these phenomena while making decisions for your organization and society.
Part: 4
Title:Module 4: The Shifting Geopolitical Landscape
Description:In this module, you’ll explore global geopolitical landscapes and the global powers of the 21st century. Through examination of different political regimes—from autocracies to democracies—you’ll discover effective roles for states to play in society and its economy. You’ll also learn about failed states and anocracies, two importance sources of instability in the world, and how such instabilities manifest frictions and conflicts in the form of war and terrorism. Through analyzing the evolution of political regimes and failed states, you’ll learn the definition of global powers, the difference between and hard and soft power resources, and whether emerging global powers will cause dramatic changes in the existing geopolitical power structure. By the end of this module, you’ll have a deeper understanding of the trajectories of global powers, and be able to assess how the changes in geopolitical power structure will affect your business and society.
In this course, you’ll learn to analyze rapidly changing global trends, their effects on consumer and labor markets, financial systems, and geopolitical relationships among countries all over the world. Professor Mauro Guillen of the Wharton School has designed this course to help you understand the magnitude of influence these trends have on the business world and society. Through real-world case studies, both historical and contemporary, you’ll examine how changes within one society affect others. By the end of this course, you’ll have gained the tools to be able to identify, analyze, and adapt to global changes as they affect your business and society.
