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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/wharton-entrepreneurship-opportunity
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课程名称：《创业1：机会开发》 课程概述：本课程旨在帮助学生理解如何将一个好的创意转化为可行的商业机会，并探讨创业的定义及创业者的特征。通过系统学习创业的基础概念，您将掌握创业与创业管理的不同之处，以及创业在社会中的作用。课程中将探讨技术创业与影响力创业的共通点与差异，并学习识别机会、评估机会、假设测试和原型创建的有效技巧。完成本课程后，您将能够测试、验证和原型化您的想法，并了解自己是否符合创业者的特征，同时为进入《创业2：启动公司的下一阶段》做好准备。 课程大纲： - **课程导论及材料**：您将了解授课教授及创业学科的不同定义和应用，帮助您明确创业的涵义。 - **模块1：创业导论**：通过定义宽泛的创业主题，了解不同类型的创业者和创业企业，以及使用真实案例展示创业在多种环境中的应用。 - **模块2：机会分析**：学习如何发掘、开发和评估机会，降低创业的不确定性，并使用多种方法对机会进行评估，包括市场需求确定和解决方案开发。 - **模块3：市场、需求发现与规划**：定义市场，识别用户，利用众智制定有效的创业计划，避免常见错误，精炼商业计划和用户画像。 - **模块4：推介、测试与原型开发**：学习如何推介您的想法、测试和创建原型，掌握成功推介的关键要素和有效的调查技巧。 通过本课程，您将系统掌握创业的关键技巧，为未来的创业之路打下坚实的基础。
Name:Introduction and Course Materials
Description:This module was designed to introduce you to the team of Wharton professors who are teaching this course and others in the Entrepreneurship Specialization. You will also discover that entrepreneurship has different applications and even different definitions in academia and in practice. By the end of this short module, you'll know what entrepreneurship means to you and others, and understand some of the common arguments about entrepreneurship as a field of study.
Name:Module 1: Introduction to Entrepreneurship
Description:This module was designed to introduce you to the broad definition of the diverse topic of entrepreneurship and to give you an overview of the field. You'll learn the types of entrepreneurs, the most common categories of entrepreneurial ventures, and their key differentiating factors. Using real world examples, you'll see entrepreneurship in action in a wide variety of environments, from small businesses to social enterprises to large corporations. At the end of this module, you'll be able to define what entrepreneurship means to you, whether or not you fit the profile of the entrepreneur, and how to classify your venture to others. You'll also be able to cite current examples of successful entrepreneurial enterprises to support your own venture.
Name:Module 2: Opportunity Analysis
Description:In this module, you'll learn how to discover, develop, and assess opportunities, so you can choose one that has the best potential for success. Starting an enterprise is uncertain by nature, but you can increase certainty and decrease some risk by evaluating potential opportunities using thoughtful processes proven to help you decide which opportunities are better positioned for growth. You'll learn how to determine a market need, develop a solution, evaluate your solution using a variety of methods, and pressure test your idea. You'll also learn several methods of evaluating opportunity, including using customers, the VIDE model, and the tournament method. You'll see these processes applied to real world examples of both opportunities which were ultimately successful and those that failed. By the end of this module, you'll be able to apply these evaluation process to your own opportunities, and/or use them to discover new ones with greater potential for growth.
Name:Module 3: Markets, Need-Finding and Planning
Description:This module will help you define your market, identify your user, harness the wisdom of the crowd, and come up with an informed plan for your venture. You'll learn market segmentation, how to determine user needs, how to use the competitive landscape as well as potential users to refine your idea, and how to create a simple but powerful plan for your start-up that will allow you to avoid common mistakes and pitfalls. By the end of this module, you'll be able to refine your own pitch, develop a clearer picture of your user, and develop a useful model for your own enterprise.
Name:Module 4: Pitching, Testing, and Prototyping
Description:In this module, you'll learn how to pitch your idea, test it, and create a prototype. You'll learn why there's no single formula for a successful pitch, the best techniques for formulating good surveys, and strategies for creating prototypes for physical goods, software, and services. By the end of this module, you'll be be able to identify the key components of a successful pitch, know how to use surveys effectively to test your idea, and come up with a plan for building a prototype of your own product or service.
How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype. By the end of this course, you’ll know how to test, validate and prototype your idea, and also whether or not you fit the profile of an entrepreneur! You’ll also be ready to move on to the next phase of entrepreneurship in Entrepreneurship 2: Launching the Start-Up.
