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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/wharton-entrepreneurship-financing-profitabilty
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课程名称：创业4：融资与盈利能力 概述：初创公司在追求盈利的过程中可以利用多种融资选择，但如何选择适合的融资方式呢？本课程探讨了不同的融资模式，包括自筹资金、有机增长、债务和风险资本，并提供了关于股权融资的清晰概述，包括主要投资者类型：天使投资人、风险投资和众筹。您将学习有关条款和条款清单、退出模式及哪种退出策略可能最适合您的理解。到课程结束时，您将能够理解成功的定义以及如何为其融资。同时，您也将为最后的项目做好准备，在其中您将获得对自己投资提案的反馈，甚至可能被选中向风险投资公司的投资者进行演示。 课程大纲： 第一部分：商业模型与客户维护 描述：本模块旨在介绍您可以采取的一些关键活动，以实现和维持盈利。您将学习创业最重要的规则、不同类型的商业模型、如何确定最佳客户及如何制定留住客户的策略。您还将听取来自Greylock Partners的成功企业家和风险投资家的分享，他们将谈论其企业在投资决策时所看重的成功指标。完成本模块后，您将能够运用商业模型创造回头客，并知道吸引风险投资所要强调的关键属性。 第二部分：融资、估值与条款 描述：在本模块中，您将学习五种最常见的融资方法，并深入探讨融资流程。您还将学习为自己的公司估值的策略，以及风险投资和天使投资者如何在谈判里运用估值来影响里程碑、影响力和控制权。您将了解条款清单的工作原理及其含义，以及在与天使投资者、朋友和家人、贷款及众筹融资时使用的其他条款。完成本模块后，您将能够挑选出最适合您企业的融资路径，运用常见的估值策略为您的公司设定合理价格，并谈判有利的条款。 第三部分：私人与公共融资及盈亏平衡计算 描述：本模块将让您更深入了解公共和私人融资的优缺点，并提供一些简单但强大的工具来估算您需要多少资本。您将了解与风险投资公司合作的额外好处、何时以及为何考虑债务融资，以及众筹的最新趋势。您还将学习如何计算每月损失的资金（燃烧率）及何时可以实现自给自足（盈亏平衡点）。完成本模块后，您将能够进行自己的盈亏平衡分析，以便更明智地选择最适合您公司的融资来源。 第四部分：融资提案的要素与退出策略 描述：在本模块中，您将学习融资提案的三个关键要素，并探讨创业阶段的最常见退出方式。您将学习执行摘要、投资提案和财务预测声明的结构和最佳实践，并了解这些对潜在投资者的重要性。您还将学习将公司公开上市与被另一家更大公司收购之间的关键区别，并探讨哪种方法最适合保留创新。完成本模块后，您将能够创建有效的融资提案，并开始制定相关、有效且有利可图的退出策略。
Part: 1
Title:Business Models and Keeping Customers
Description:This module was designed to introduce you to some of the key activities you can do in order to reach and sustain profitability. You'll learn the most important rule of entrepreneurship, the different kinds of business models, how to determine who your best customers are and how to develop strategies to retain them. You'll also hear from a successful entrepreneur and venture capitalist from Greylock Partners, who will talk about what indicators of success his firms looks for when deciding where to invest. By the end of this module, you'll be able to use business models to create customers who will come back for more, and know what key attributes to emphasize if you want to attract investment from venture capital.
Part: 2
Title:Financing, Valuation, and Terms
Description:In this module, you'll learn the five most common methods of financing, and explore the financing process in depth. You'll also learn strategies for valuing your own company, and how venture capital and angel investors use valuations in negotiating milestones, influence and control. You'll discover how term sheets work, and what the terms mean, and you'll also examine the other terms used when financing with angel investors, friends and family, loans, and crowdfunding. By the end of this module, you'll be able to pick the financing pathway that's best for your enterprise, use common valuation strategies to set a reasonable price for your company, and negotiate favorable terms.
Part: 3
Title:Private and Public Financing, and Calculating Breakeven
Description:This module was designed to give you a closer look at the advantages and disadvantages of both public and private financing, and to provide you with some simple but powerful tools for estimating how much capital you will need. You'll learn about the added benefits of working with venture capital firms, when and why to consider debt financing, and the latest trends in crowdfunding. You'll also learn to calculate how much money you are losing each month (the burn rate), and when you can expect to become self-sustaining (the breakeven point). By the end of this module, you'll be able to perform your own breakeven analysis so you can make a more informed choice about the best source of financing for you company.
Part: 4
Title:Elements of the Pitch and Exit Strategies
Description:In this module, you'll learn the three key elements of your pitch to funders, and the examine the most common methods of exiting the entrepreneurial phase. You'll learn the structure and best practices for an executive summary, your pitch deck, and your pro-forma financial statements, and discover why these are so important to potential investors. You'll also learn the key differences between taking your company public and having it acquired by another, larger firm, and explore which method is best for preserving innovation. By the end of this module, you'll be able to create an effective pitch, and begin developing an exit strategy for your company that's relevant, effective and profitable.
Start-ups can benefit from a wide variety of financing options on the path to profitability, but how do you know which one to choose? This course explores different financing models, including bootstrapping, organic growth, debt and risk capital, and also provides a clear overview of equity financing including the key types of investors: angels, venture capital, and crowdfunding. You’ll learn about terms, and term sheets, exit modes and what exit strategy might be best for you. By the end of this course, you’ll have an understanding of what success looks like and how it can be financed. You’ll also be ready for the capstone project, in which you will get feedback on your own pitch deck, and may even be selected to pitch to investors from venture capital firms.
