Wharton Entrepreneurship Capstone

所在平台: Coursera

课程主页: https://www.coursera.org/learn/wharton-entrepreneurship-capstone

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课程简介

课程名称：沃顿创业顶点项目 课程概述：在这个顶点项目中，您将为一个新创企业准备演讲资料，包括关键成果（如客户需求、概念描述、财务数据等）。您将根据沃顿创业院制定的评价标准审查同伴的项目，并练习应用风投评估潜在投资的相同标准。 课程大纲： 1. 开始部分 - 欢迎来到创业顶点项目！本课程是基于项目的，旨在为您提供发展创业演讲资料所需的资源和工具。请仔细阅读提供的材料，确保在成功完成演讲资料的时间表内打满分通过项目范围测验。此外，您可以了解一些企业家如何将想法变为现实，回顾相关讲座以获取灵感。 2. 组建演讲资料 - 本周，您将花时间组装演讲资料的各个要素，以便下周提交初步审查。好的演讲资料虽然长度不同，但都要有影响力。确保每一部分都有适当的证据、分析和研究支持，观看教授Mollick关于演讲资料的视频进行进一步学习。 3. 初步演讲资料 - 本周，您将提交演讲资料以供初步审查。同伴将提供反馈，指出您的演讲成功之处及需要改进的地方。您也有机会评估同伴的项目，这将帮助您以新的视角看待自己的作品。 4. 修订周 - 本周，您将对演讲资料进行修订，以准备下周的最终提交。请查看评分标准，确保所有必要元素均得到证据、分析和研究的支持。考虑修订时，问自己：我的演讲资料是否讲述了一个故事？ 5. 最终项目提交 - 本周，您将完成最后的修订，提交演讲资料以供同伴评审。您将被要求审核三位同伴的作品。在收到反馈后，您可以利用它向投资者推介您的产品或服务，或用作您当前职位的战略演示示例，亦或是在申请新工作时展示您的工作样本。成功的演讲可以改变世界，尽管只是一小步。祝好运！

课程大纲

Part: 1

Title:Start Here

Description:Welcome to the Entrepreneurship Capstone Project! This project-based course is designed to provide you with the resources and tools you need to develop a pitch deck for a start-up, which you will submit as your Capstone Project. Please study the readings below, which provide you with the resources and timeline you need to complete a successful pitch deck. Then, please take the Project Scope Quiz. You must score 100% to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%. If you're looking for some inspiration, you can learn about how some entrepreneurs got their ideas off the ground. We've also reposted lectures from the courses that will be particularly helpful for you to review.

Part: 2

Title:Building Your Pitch Deck

Description:This week, you will spend time assembling the elements of your pitch deck so that you can submit it for preliminary review next week. Good pitch decks vary in length, but they are all impactful. Take the time this week to put together all the sections of your deck, making sure that each one is supported by evidence, analysis, and/or research when applicable. Watch Professor Mollick's video on pitch decks. As a refresher, we've also included some key videos from the Specialization courses talking about pitch decks or the components you are to include in your project. The videos and guidelines below will help you assemble your deck.

Part: 3

Title:Preliminary Pitch Deck

Description:This week, you will submit your pitch deck for preliminary review. Your peers will have a chance to give you feedback on where your pitch succeeds and where it needs work. You'll also have the opportunity to review the work of your peers and to give feedback. Evaluating the work of your peers will provide you with a new way of looking at your own work, which you may see differently after providing feedback. You might also want to spend some time this week brushing up on the financing and financial statement coursework you completed.

Part: 4

Title:Revision Week

Description:This week, you will spend time revising your pitch deck for final submission next week. Review the rubric to make sure you have all the required elements, and that each of those elements is backed by evidence, analysis, and research. You may also want to look at Reid Hoffman's comments on his own pitch deck for LinkedIn for an example of evaluating your own work. In thinking about your revisions, you may also want to consider this question - does my pitch deck tell a story?

Part: 5

Title:Final Project Submission

Description:This week, you will finish your revisions to create a final version of your pitch deck and submit it for peer review. You'll then be asked to review the work of three of your peers. Once you have gotten feedback on your deck, you may use it to pitch your product or service to a funder, or as an example of a strategic presentation at your current job, or as a work sample when you are applying for a new one. A successful pitch can change the world, even if it's just a little. Good luck!

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