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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/wharton-crowdfunding
课程评论：没有评论
课程名称：众筹 课程概述：众筹是一种通过从大量人群中筹集少量资金的方式，帮助全球的人们创办新企业、资助项目以及为自己或他人筹集资金的实践。然而，并非所有众筹努力都能达到预期目标。有些成功而有些失败，其原因何在？本课程将揭示成功众筹的背后科学，利用来自数十万项目的数据。您将学习不同类型的众筹方法，并获得针对众筹的详细建议，包括应该做什么和不应该做什么。此外，您还将有机会通过独家访谈了解行业内的关键人物，听取Indiegogo创始人和成功项目创建者的经验，以获取成功进行众筹所需的信息。 课程大纲： **模块 1**：该模块旨在使您深入理解众筹的定义和作用。您将学习众筹的定义，比较最常见的两种类型——股权众筹和奖励型众筹，并了解众筹与其他筹资方式的不同之处。您将探讨众筹的关键组成部分，并发现社区和社交网络在成功众筹中的重要性。到模块结束时，您将更好地理解众筹如何运作，并利用您的社交联系的力量确保您的项目成功。 **模块 2**：在本模块中，您将探讨如何为成功的众筹活动做好准备，包括预计需要花费多少时间和希望筹集多少资金。通过分析不同的奖励类型和奖励级别，您将能够权衡奖励类型的利弊，并为您的项目找到适合的预算平衡。此外，您还将了解准备众筹活动时成功的策略和常见的陷阱（如借助助手或顾问）。到模块结束时，您将构建出有效的众筹准备和预算策略，并能够应对任何可能影响您项目目标的问题。 **模块 3**：该模块旨在帮助您开发和管理一个实时众筹活动，从推介您的想法到确保长期成功。通过讨论高质量和低质量推介的实例，您将学习什么样的信息让人难以忘记，并能为您的项目撰写一个有效的推介。您将评估展示原型和预告片的不同益处，并探讨创业者在实施项目时面临的一些重大挑战，以及如何避免这些挑战。到模块结束时，您将掌握一系列方法来打造令人信服的推介，并为任何情况准备好最佳解决方案。 **模块 4**：在该模块中，您将研究众筹背后的科学，包括人群的思维方式，以及如何识别欺诈和失败。通过观察关于集体思考和决策的研究实例，您将了解Linus法则以及人群在判断哪些项目值得支持或可疑时所运用的理性标准。您将更好地理解支持者，并更有效地利用他们的影响力来推动自己项目的成功。您还将探讨众筹活动中谁能成功以及女性的经验，以了解与支持者共享共同立场的价值。到模块结束时，您将更深入理解众筹成功的组成部分，并能够将其运用到成功资助您的初创企业或其他项目中。
Name:Module 1
Description:This module was designed to give you a deep understanding of what crowdfunding is and what it does. You’ll learn the definition of crowdfunding, compare the two most prevalent types—equity and reward-based—and understand how crowdfunding is different from other approaches to raising capital. You’ll explore critical components of crowdfunding, and discover the importance of community and social networks in a successful crowdfunding campaign. By the end of this module, you’ll gain a better understanding of how crowdfunding works, and use your power of social connections to ensure success for your campaign.
Name:Module 2
Description:In this module, you’ll explore how to prepare for a successful campaign, including how much time you should expect to spend and how much money you should seek to raise. By looking at the different types of rewards and reward levels, you’ll be able to weigh the benefits and costs of reward types for your campaign, and find the right balance that will work for your budget. Then you’ll learn about both successful strategies and common pitfalls in preparing for your crowdfunding campaign, such as the use of helpers or consultants. By the end of this module, you’ll have built effective strategies for preparing and budgeting your crowdfunding campaign, and be able to tackle any issue that your campaign might face in achieving its goal.
Name:Module 3
Description:This module was designed to help you develop and manage a live crowdfunding effort, from pitching your idea to ensuring long-term success. By discussing examples of both high-quality and low-quality pitches, you’ll learn what makes messages memorable and be able to craft an effective pitch for your campaign. You’ll assess the differing benefits of showing prototypes and teaser trailers, and explore some of the biggest challenges that entrepreneurs have faced when delivering their projects and how to avoid them. By the end of this module, you’ll be able to employ a toolbox of approaches to craft a convincing pitch, and be prepared with the best solution to any situation.
Name:Module 4
Description:In this module, you’ll examine some of the science behind crowdfunding, including how crowds think, and how fraud and failure is spotted. By looking at examples of studies done on collective thinking and decision-making, you’ll learn about Linus’ Law and how the crowd exerts rational criteria when determining which campaigns are fraudulent or worthy of support. You’ll gain a better understanding of your backers and better leverage their influence to bring success to your own campaign. You’ll explore who is successful in crowdfunding campaigns, and the experience of women to see the value of sharing common ground with your backers. By the end of this module, you’ll have a deeper understanding of the components for success in crowdfunding campaigns, and be able to leverage them to successfully fund your startup or other ventures.
Crowdfunding, the practice of raising small amounts of money from large numbers of people, has enabled people around the world to start new businesses, fund initiatives, and raise money for themselves and others. Yet, not all crowdfunding efforts reach their desired goal. Why do some succeed, while others fail? This course will reveal the science behind successful crowdfunding, drawing on data from hundreds of thousands of campaigns. You’ll learn different types of crowdfunding approaches, and receive detailed advice on what to do (and what not to do) when crowdfunding. You’ll also have the unique opportunity to go behind-the-scenes with key players in the field with exclusive interviews from the founder of Indiegogo to successful campaign creators, to get the information you need to set your crowdfunding initiative up for success.
