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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/wharton-capstone
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课程名称：沃顿商学院商业基础顶点项目 课程概述：沃顿商学院的应用知识顶点项目使您能够将分析技能应用于实际商业挑战，包括您自己的项目。您将运用新获得的商业技能，认真评估来自沃顿管理公司的真实情况或机会，例如 Shazam 和 SnapDeal。 课程大纲：
第一部分
标题：从这里开始
描述：欢迎来到商业基础顶点项目！我们使用此课程模板为您提供您需要的资源和工具，以构想、规划、开发和提交您的顶点项目。请详细阅读以下材料，这些材料为您提供成功完成顶点所需的资源和时间线。然后， 请参加项目范围测验。您必须在所有5个问题中得分100%才能通过测验，但您可以多次重试，直到得分为100%。
第二部分
标题：选择您的项目及评审视频
描述：在本模块中，您将撰写将进一步发展的产品或服务的描述，以便为您的最终项目做全面的机会分析。因为选择接下来几周要研究的内容是一个重要的步骤，您将提交该描述以供同伴评审，以便在投入更多时间和精力之前获得对您想法的有效性和可行性的反馈。一旦提交您的想法，请查看五位同伴的项目描述。
第三部分
标题：市场营销计划评审
描述：在本模块中，您将撰写将作为最终项目一部分的产品或服务的市场营销计划。确定产品或服务的受众以及如何与受众沟通对于顶点项目的成功至关重要，因此您将有机会在正式提交之前获得市场营销计划的创意和分析力度的反馈。一旦提交您的计划，请查看五位同伴的市场营销计划。
第四部分
标题：准备初稿以及会计和财务评审视频
描述：利用这一周将您的项目整合在一起。完成每个项目部分的草稿，并请值得信赖的人审阅并提供反馈。您也可以使用论坛查看同伴是否愿意提供帮助。如果您愿意，您还可以在论坛中发布草稿以获得反馈。本周没有正式的评分作业。
第五部分
标题：提交您的顶点项目
描述：恭喜您完成了顶点项目！现在是提交项目以供评审的时间。完成后，请至少审阅五位同伴的作品。我们迫不及待想看看您所取得的成果！
Part: 1
Title:Start Here
Description:Welcome to the Business Foundations Capstone Project! We've used this course shell to bring you the resources and tools you need to envision, plan, develop, and submit your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone. Then, please take the Project Scope Quiz. You must score 100% on all 5 questions to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%.
Part: 2
Title:Choosing your Project and Videos for Review
Description:In this module, you'll write your Description of the product or service you will develop further in a full opportunity analysis for your final project. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of five of your peers.
Part: 3
Title:Marketing Plan for Review
Description:In this Module, you'll write your Marketing Plan for your product or service that will be part of your final project. Because determining who the audience is for a product or service, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit is as part of your final project. Once you submit your idea, please review the Marketing Plans of five of your peers.
Part: 4
Title:Preparing the Rough Draft, and Accounting and Finance Videos for Review
Description:Use this week to bring your project together. Finish drafts of each of your project segments, and have someone you trust read it and offer feedback. Use the forums to see if your peers will help you out. You can also post your draft in the forums for feedback if you like. There is no formal graded assignment this week.
Part: 5
Title:Submitting your Capstone
Description:Congratulations on completing your capstone! Now it is time to submit it for review. Once you do, please review the work of at least five of your peers. We can't wait to see what you've come up with!
Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-governed companies like Shazam and SnapDeal.
