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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/web-design-strategy
课程评论：没有评论
课程名称：网页设计：战略与信息架构 课程概述： 本课程重点关注用户体验（UX）的早期挑战，包括研究、规划、设定目标、理解用户、内容结构以及交互流程的开发。尽管所涵盖的概念适用于多种交互媒体（如应用程序、数字自助终端、游戏），但我们主要聚焦于设计当代响应式网站。在本课程中，您将完成一个大型项目的前半部分——为一个复杂网站制定全面计划，明确网站的战略和范围，并开发其信息架构及整体结构。在此过程中，我们还将讨论： - 网页设计行业中不同职位的描述，以及UX与UI技能在这一领域中的位置 - 原生应用与网站的区别 - 敏捷与瀑布式方法的不同 - 用户角色和网站角色 - 用户测试 本课程的知识与实践将在UI/UX设计专业的最后一门课程《网页设计：线框图到原型》中延续，届时您将最终处理线框图、视觉模型和可点击原型。 这门课程是UI/UX设计专业的第三门课程，采用以设计为中心的方法，专注于用户界面（UI）和用户体验（UX）设计，提供以视觉传播为基础的实用技能指导，而非仅关注市场营销或编程。 这些课程适合任何有一定图形或视觉设计经验的人，想要在应用程序和网站设计中提升UI或UX技能的人。此外，这也适合那些具有前端或后端网页开发或人机交互经验，希望提升其视觉设计和分析技能的人。 课程大纲： 1. 课程概述：总结课程的任务和期望。 2. 用户体验过程：简要介绍“用户体验”及UX设计的五个阶段。 3. 提出好问题：确定战略：讨论如何在项目初期进行研究，以及定义目标受众的重要性。 4. 理清范围：将用户和客户的需求转化为内容和功能要求。 5. 整理思路：学习如何将内容和功能要求转化为可导航结构，并定义信息架构的概念和应用工具。
Name:Course Overview
Description:Welcome! In this first module I will summarize the assignments and expectations of this course.
Name:The User Experience Process
Description:This week I will give you a brief overview of the user experience process that I will teach in this course sequence. We will begin by defining the term "user experience", and then briefly look at the five phases of UX design: Strategy, Outline of Scope, Sitemap, Wireframes, and Visual Mockups. I will also talk about the differences between mobile apps and websites, and the differences between waterfall and agile approaches to UX design. Lastly, I will introduce you to the main project that you will be working on in this course and the one that follows it. You’ll be starting your first assignment at the end of the week. Last, here's something to keep in mind this week: “Design is not just what it looks like and feels like. Design is how it works.”—Steve Jobs
Name:Asking Good Questions: Determining Strategy
Description:This week is all about strategy. We will talk about how to conduct research in the beginning of a project. And I will tell you about the importance of defining a target audience for your website. We’ll also discuss how to determine user needs and client needs. The strategy that you develop in this first step in the UX process will influence all decisions you make further down the line. That’s why it’s so important to take the time and think about what you want to accomplish, what the goals are, and how they might be measured when the project launches.
Name:What is in and What is Out: Outlining Scope
Description: By now you should have a pretty clear idea what your projects will be about and who your target audience is. This week we will talk about how to take the user and client needs that you have established and create a set of content and functionality requirements from them. In other words, you’re transforming your overarching goals from last week into specific requirements for your site.
Name:Getting your Ducks in a Row: The Sitemap
Description:Welcome to the last week of this course. With your outline of scope in hand, you will now learn how to transform the content and functionality requirements determined last week into a navigable structure. This structure will be visualized by something called a sitemap. I’ll tell you all about sitemaps and how to create them. Along the way we will also define the term "information architecture". And I will introduce a tool called TreeJack, which will enable you to test your site map on actual users.
This course is focused on the early user experience (UX) challenges of research, planning, setting goals, understanding the user, structuring content, and developing interactive sequences. While the concepts covered will translate to many kinds of interactive media (apps, digital kiosks, games), our primary focus will be on designing contemporary, responsive websites. In this course you will complete the first half of a large scale project—developing a comprehensive plan for a complex website—by defining the strategy and scope of the site, as well as developing its information architecture and overall structure. Along the way we will also discuss: - Different job descriptions in the web design industry and where UX and UI skills fall within this spectrum - The difference between native apps and websites - The difference of agile vs. waterfall approaches - User personas and site personas - User testing The work and knowledge in this course continues in the last course in the UI/UX Design Specialization, Web Design: Wireframes to Prototypes, where you will tackle—finally—wireframes, visual mockups, and clickable prototypes. This is the third course in the UI/UX Design Specialization, which brings a design-centric approach to user interface (UI) and user experience (UX) design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone. These courses are ideal for anyone with some experience in graphic or visual design and who would like to build their skill set in UI or UX for app and web design. It would also be ideal for anyone with experience in front- or back-end web development or human-computer interaction and want to sharpen their visual design and analysis skills for UI or UX.
