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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/visionary-leadership-meaning-maker
课程评论：没有评论
课程名称：愿景领导力、身份与动机：成为意义制造者 课程概述：在复杂且模糊的工作环境中，作为潜在领导者的你如何构想未来？如何以传递意义的方式落实你的愿景，驱动组织内的积极变革？本课程将探讨领导者如何创建一个引人注目的愿景并进行有效沟通，以及如何创造意义，使工作更加有意义。你将研究大脑和身体在意义加工中的作用，以及如何激励员工追随你的愿景。此外，本课程还将教授如何发展有意义的品牌身份及其在澄清和强化你领导愿景中的作用，适用于你的合作伙伴和客户。你会发现，意义在管理的几乎每个方面都至关重要。最后，你将更好地理解社会和文化因素如何影响你在追求创造意义时可以实现的目标及局限性。 课程大纲： 1. **意义与意义的创造**：探讨意义的本质和工作中意义的重要性，分析促进或阻碍意义创造的条件，强调将员工活动与更大目的相联系的方法，并讨论如何设计工作以增加意义。 2. **领导与意义创造**：探讨如何通过符号和语言发展意义，学习领导者如何利用隐喻和形象传达情感，分析问题的框架与解决方案的联系，探索社会身份在意义创造中的力量。 3. **大脑、身体与讲故事中的意义创造**：从神经科学和讲故事的角度探讨意义创造，学习如何通过声音、呼吸、肢体语言传达意义，以及如何利用讲故事激发人们的意义感。 4. **品牌作为意义创造**：学习品牌在传达意义中的作用，包括功能性、情感性和更高目的的不同层面，分析品牌元素及支持品牌策略的视觉和语言符号。 5. **品牌建设**：研究品牌名称的选择过程，了解视觉标识和字体设计的重要性，探讨口号和标语作为关键语言元素，同时认识到衡量意义创造努力的挑战及其度量方法。 6. **社会背景中的意义**：在更广泛的社会和历史背景下管理意义，理解人们对工作所赋予的意义与长期的价值观和理念之间的关系，深入探讨工作意义的三大理论，培养对当今意义创造的理解及其可能性与局限性。 通过本课程，学员将能有效地掌握愿景制定、品牌塑造和意义管理的核心概念，为成为具有影响力的领导者奠定坚实基础。
Name:Meaning and making meaning
Description:This week we start off with exploring the essence of meaning, and why meaning is important at work. We also explore the conditions that facilitate or hinder meaning making. We look at how meaning could be enhanced by ensuring a fit between work and those who undertake it. We talk about the importance of linking employees’ activities with a significant bigger purpose and how this might be accomplished. We look at aspects of designing work to increase meaning and then flip our perspective and try to understand the concept of meaninglessness and some of the factors that contribute to meaninglessness.
Name:Leadership and meaning making
Description:In this week, you explore the use of symbols and language in developing meaning – how leaders can use metaphors and imagery to convey, not just thoughts but feelings – a very powerful tool in meaning making. You will learn how leaders apply a powerful meaning making tool, framing, which can be utilised to analyse problems through the lens of organisational goals and trigger meaning making aimed at problem-solving. You will also explore the power of social identity in meaning making by learning how leaders can leverage the power of the social group to achieve organisational objectives.
Name:Brain, body and storytelling in meaning making
Description:This week you will explore a slightly different perspective on meaning making that highlights the role of neuroscience and storytelling. You will look at how the brain works and how to influence people’s interpretation of meaning. You will learn some physiological techniques to project meaning through your voice and breath, body language and posture. You will learn how storytelling exploits some of our ancient tribal instincts to trigger meaning making.
Name:Branding as meaning making
Description:In this week, you we will learn about the role of branding in communicating meanings, and the role of different levels of meanings, including functional, emotional, and higher purpose in this communication process. You will be shown how to shape meanings you wish to communicate and how to shape the perceptions of your organisation's stakeholders over the long-term. You will be introduced to different categories of brand meanings, or brand personalities. You will also analyse visual and verbal brand elements, and also supporting branding strategies in communicating those personalities and meanings through brand names, logos, characters, and taglines, among others.
Name:Building brands
Description:This week, you will look at the process of choosing the brand name as the first step in communicating your brand personality and meaning. You will learn about visual logo and typeface design, building on your understanding about using symbols in meaning making, you will realise the importance of incorporating different symbols to convey your brand meaning. But as not all your consumers are visual communicators, some people are verbal, so it is also crucial to talk about slogans and taglines as your key verbal element. You will also learn about some shortcuts in meaning making, pairing your brand with external entities to get energy and meaning from them. Finally, you will also become aware of challenges of measuring meaning making efforts, and how major brand valuation firms incorporate metrics in their methodologies to capture meaning making efforts.
Name:Meaning in social context
Description:In this week, you will put the management of meaning in a wider societal and historical context and appreciate that we don’t invent meanings for things as central to our lives as the work we do from scratch – the meaning this holds for people is instead patterned onto and dovetails with much longer values and ideas. Understanding this gives us a better grasp of what we can hope to achieve, and the limitations and difficulties that we face, when seeking to create meaning for others though our leadership roles. You will be introduced to the three most significant understandings of the problem of meaning in relation to work and business that have been formulated across two centuries of academic work - Marxist alienation of work, Weberian religious spirit of capitalism, and the contemporary new spirit of capitalism with emphasis on aspects such as innovation and social responsibility. You will be guided through thinking about the implications of these ideas for how we approach meaning making today. By developing an appreciation of these major social theories of meaning, you will be better able to appreciate both the possibilities and the limitations that you, and other leaders, are faced with in making and managing meaning.
When faced with a complex and ambiguous work environment, how do you, as a potential leader, envision the future? How can you deliver on your vision in a way that conveys meaning and drives positive change within your organisation? In this course you will explore how leaders can create a compelling vision and communicate it, and how they create meaning and make work more meaningful. You will look at the role the brain and the body play in processing meaning, and how this can inspire your employees to follow you and your vision. This course will also teach you how to develop meaningful brand identity and the role it can play in clarifying and reinforcing your leadership vision within your organisation, for your partners and for your customers. You will discover that meaning crosses into almost every aspect of management. Finally, you will better understand how social and cultural factors can influence what you can achieve and your limitations when seeking to create meaning.
