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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/valuecreation
课程评论：没有评论
课程名称：影响力创新 (i4i) 卡尔森-波利佐托价值创造方法 课程概述：欢迎参加！ 本课程由科技行业巨头卡特斯·卡尔森和伦·波利佐托与东北大学合作推出，名为“价值创造：卡尔森-波利佐托方法”，这是一种前所未有的短期课程体验。 通过解决价值主张来构建职业生涯——卡特斯和伦参与了苹果公司的语音命令智能助手的幕后软件技术整合，并创造了现在为亿万人所熟知的高清电视标准，分别为Siri和HDTV。 那么，为什么超过50%的企业会失败呢？原因在于它们没有识别出客户真正重视的东西。 在本课程中，您将看到卡特斯和伦指导四组来自不同领域的专业人士，包括科技、初创企业、教育和市场营销，学习如何运用价值创造方法来增强他们组织的价值主张。 评估实施价值创造实践的好处，以便影响您自己的战略业务计划，从而成功地创建您企业的价值主张。 课程大纲： - 课程名称：价值创造 - 描述：跟随企业家们的旅程，观察他们如何将价值创造实践应用于自己的工作。您将获得一个创建价值主张的框架，适用于您当前的项目。课程的三个部分深入探讨理解客户需求的重要性、如何利用关键洞察力创建成功的价值主张以及迭代和持续反馈的益处。
Name:Value Creation
Description:Follow the journey of entrepreneurs as they apply the value creation practice to their own work. You will walk away with a framework for creating a value proposition that you can apply to your current projects. The three sections of this course delve into the importance of understanding customer needs, the use of key insights to create a successful value proposition and the benefits of iteration and continuous feedback.
Welcome! Partnering with Tech industry giants Curtis Carlson and Len Polizzotto, Northeastern University brings you “Value Creation: The Carlson-Polizzotto Method” a short-form course experience like no other. Building careers by solving for the value proposition - Curt and Len are responsible for driving the integration of the software technology behind Apple’s voice command intelligent assistant and creating the standard for high definition television - now known to billions today as Siri and HDTV. So why do more than 50 percent of businesses fail? It’s because they are not identifying what their customers value. Watch Curt and Len coach 4 groups of professionals, each from distinctly different industries, tech, startup, education, and marketing, and learn alongside them as they use the Value Creation methodology to increase the power of their organization’s value proposition. Evaluate the benefits of implementing a Value Creation practice that can impact your own strategic business initiatives so you can successfully create your business’ value proposition.
