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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/value-chain-capstone
课程评论：没有评论
课程名称：价值链管理总结项目 课程概述：本课程是价值链管理专业的总结项目，旨在提供一个学习体验，探讨企业各个部门如何整合以创造价值链。该项目涉及对实际商业情况的深入分析。最终提交的成果将基于对会计、营销和运营如何协同运作以创建价值链的全面分析，提出如何利用在三门课程中学习的概念和框架提升组织和供应链中的价值创造。 该课程是伊利诺伊大学提供的iMBA项目的一部分，这是一个灵活、完全认证且价格极具竞争力的在线MBA。如需更多信息，请查看课程资源页面及在线MBA网站。 课程大纲： 1. 模块1：总结概述与商业案例介绍 - 描述： familiarizing yourself with World Cloud Sensor Computing, Inc.（WCSC）面临的挑战，利用在之前课程中学习的思想、技术和框架完成作业。 2. 模块2：构建组织活动系统图 - 描述：基于之前课程的技能和工具，构建活动图，识别WCSC价值主张的核心要素及提供此价值的关键活动。 3. 模块3：价值链活动评估 - 描述：分析模块2中识别的价值链活动，解答这些活动的关键成本驱动因素及降低成本的再构想方法。 4. 模块4：理解企业绩效与优化价值链 - 描述：分析每项活动对组织绩效和盈利能力的贡献，决策应推向市场的产品和服务。 5. 模块5：最终报告 - 描述：综合所有分析和概念，撰写报告，讨论战略并支持最终决策和建议。 6. 模块6：对价值链管理的反思与思考 - 描述：反思价值链对于公司的重要性，阐述对价值链管理及其对组织绩效和盈利的影响的理解。 此课程为希望深入了解价值链管理和提升业务运营效率的学员提供了全面的学习框架。
Name:Module 1: Capstone Overview and Business Case Introduction
Description:In this module, you will become familiar with the challenges facing World Cloud Sensor Computing, Inc. (WCSC) as its competitive environment changes. You will call upon the ideas, techniques, and frameworks that you have learned during the completion of the previous courses within this specialization to complete assignments.
Name:Module 2: Building an Organizational Activity System Map
Description:In this module, you will build on and apply the skills and tools from the previous courses to construct an activity map. This activity map will identify the core elements of WCSC’s value proposition and the key activities that delivers this value.
Name:Module 3: Assessment of Value Chain Activities
Description:In this module, you will analyze the value chain activities identified in Module 2. You will address questions such as: Which of these activities are the key cost drivers? What will impact the total costs? How can these activities be reenvisioned to reduce cost and create better coherence among activities? Which of these activities are key value drivers?
Name:Module 4: Understanding Business Performance and Fine-Tuning the Value Chain
Description:In this module, you will analyze how each activity contributes to the performance and profitability of the organization. You will be making decisions on what products and services should be marketed and how (in-house, outsourced, etc.). You will develop a decision model and use this model to make recommendations regarding WCSC’s product portfolio.
Name:Module 5: Final Report
Description:In this module, you will synthesize all the analyses and concepts into a coherent report that discusses your strategy and provides support for your final decisions and recommendations.
Name:Module 6: Reflection and Thoughts on Value Chain Management
Description:In this module, you will be asked to reflect on the importance of the value chain to the firm. You will be given prompts to help you think through this process. You will articulate your current understanding of value chain management and its impact on organizational performance and profitability.
The capstone for the Value Chain Management specialization will provide a learning experience that examines how the various segments of a business integrate to create a value chain. The capstone involves an in-depth analysis of an actual business situation. The final deliverable consists of a plan based on a comprehensive analysis of how accounting, marketing, and operations work together to create a value chain. The plan will propose how value creation in organizations and supply chains can be enhanced using the concepts and frameworks learned in the three courses. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
