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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/ux-research-at-scale
课程评论：没有评论
课程名称：大规模用户体验研究：调查、分析与在线测试 课程概述：此用户体验（UX）课程将从用户研究的角度提供调查方法论的概述。UX调查通常专注于揭示用户需求、将需求与用户特征联系起来，以及深入了解用户对他们使用系统的态度。在本课程中，学习者将学习UX调查研究的基础知识，并进行自主设计的调查！ 学习者将学习从大量用户中获取UX见解的技术，包括网络分析、A/B测试和远程非监督研究。我们将讨论这些技术的工作原理、应用时机以及通过使用它们可以获得的见解。 课程内容包括： - 理解网络分析的工作原理以及如何分析分析数据 - 学习如何开发A/B测试、前后测试和多变量实验 - 学习如何设置和分析远程非监督测试研究 - 分析和报告大规模用户体验研究 - 了解UX研究中不同类型及用途的调查 - 理解调查对象：何时抽样，何时招募 - 制定符合要求的调查工具 - 分析和报告调查结果 - 学会批判用户调查 课程大纲： 1. 使用调查的时机与方法 2. 找到合适的对象（覆盖误差） 3. 获取答案（非响应误差） 4. 提问技巧（测量误差） 5. 大规模研究的概述 6. 行为分析 7. 远程测试 8. A/B测试与偏好测试 本课程旨在帮助学习者掌握用户调查及相关研究技术，以提升用户体验的研究能力。
Name:When and How to Use Surveys
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Name:Asking the Right People (Coverage Error)
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Name:Getting Answers (Nonresponse error)
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Name:Writing Questions (Measurement Error)
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Name:About Research at Scale
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Name:Behavioral Analytics
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Name:Remote Testing
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Name:A/B Testing and Preference Testing
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This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design! Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them. What You’ll Learn: -Learn how web analytics works and how to analyze analytics data -Understand how to develop A-B tests, before/after, and multivariate experiments -Learn how to set up and analyze remote unmoderated testing studies -Analyze and report on large scale user experience studies Learn about the different types and uses of surveys in UX research -Understand the survey population: when to sample, when to recruit -Develop a survey instrument that meets your requirements -Analyze and report on surveys -Learn to critique user surveys
