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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/uva-darden-strategic-planning-execution
课程评论：没有评论
课程名称：战略规划与执行 课程概述：通过本课程掌握战略规划和执行的技巧与工具，避免常见陷阱。该课程由弗吉尼亚大学达登商学院开发并由顶尖教师授课，您将学习战略执行的支柱——分析、制定和实施，并了解如何运用4A模型有效地进行战略执行。最后，来自企业家、非营利组织和行业领袖的专家小组将分享他们多年成功的战略规划和执行经验。 课程大纲： 1. **战略分析**：本周，您将学习如何将战略分析与战略执行相连接。通过一系列问题构建分析框架，使用战略家工具包中的新工具——假设检验，揭示选择战略和评估假设有效性的关键假设。同时，您也将审视数据来源及如何“让数据发声”来引导战略决策。 2. **战略制定**：本周，您将了解战略如何在组织中设定和实施。讨论战略制定中的关键因素以及常见的执行挑战和陷阱。探索四种不同的战略制定方法，以及治理与有效战略制定之间的联系。 3. **战略实施**：本周欢迎战略执行全球专家斯科特·斯内尔教授加入课程，他将分享4A模型——对齐、能力、灵活性和架构。这一框架将帮助您确保有效执行战略所需的人员和组织资源到位。 4. **实践视角**：本周我们将邀请来自多个行业（从初创企业到非营利组织）的嘉宾讲者分享他们多年在战略开发和执行中的成功经验。他们将沟通最佳建议，帮助您提升战略家工具包。我们还有幸邀请到达登商学院院长斯科特·比尔兹利，他在麦肯锡工作了26年，分享具体建议以改善战略开发和执行。
Name:Strategy Analysis
Description:This week, you'll connect strategic analysis to strategy execution. You'll walk through a series of questions to frame your analysis and ground your approach using the strategist's toolkit--and you'll learn a new tool, Hypothesis Testing, to unearth key assumptions related to choosing a strategy and assessing the validity of those assumptions. You'll also review data sources and how to "make the data speak" to guide your strategy decisions.
Name:Strategy Formulation
Description:This week you'll learn about how strategy gets set and implemented in organizations. You'll discuss factors key to effective strategy formulation--and common challenges and pitfalls of strategy execution. You'll explore four different approaches to strategy formulation and how governance ties into effective strategy formulation.
Name:Strategy Implementation
Description:We welcome Professor Scott Snell to the course this week! He's a global specialist in strategy execution, and he shares his 4A Model for effective strategy execution: alignment, ability, agility, and architecture. This framework will help you ensure the human and organizational resources are in place to effectively execute your strategy.
Name:Practical Perspectives
Description:This week we welcome guest speakers from a range of industries, from startups to nonprofits, to share their expertise from years of successful strategy development and execution. They'll communicate their best tips to help you develop your strategist's toolkit. We're also fortunate to be joined by Darden's Dean Scott Beardsley, whose 26 years with McKinsey informs the concrete tips he shares to improve strategy development and execution.
Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you'll learn the pillars of strategy execution--analysis, formulation, and implementation--and how to use the 4A model to effectively approach strategy execution. Finally, a panel of leaders from entrepreneurs, nonprofits, and industry, share their expertise gleaned from years of successful strategy planning and execution.
