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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/uva-darden-smart-growth-strategy-1
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课程名称：成长到伟大：私营企业的聪明增长，第一部分 课程概述：该课程由弗吉尼亚大学达顿商学院开发，由排名靠前的教师授课，重点关注现有私营企业在大规模增长时面临的挑战。 课程大纲： 1. 课程概述：介绍课程内容。 2. 增长的真相：概述商业增长的常见神话和事实。必读材料为爱德华·D·赫斯的《增长是战略、企业家精神和价值的动态汇聚》。选读案例研究为Eyebobs Eyewear, Inc。 3. Fellers美食工作坊：通过一系列问题帮助学员发现自己是否准备好迎接增长。必读材料为爱德华·D·赫斯的《3 Fellers Bakery案例研究》。 4. 四个P：介绍增长业务的四个P：规划、优先级、步伐和流程。必读材料为爱德华·D·赫斯的《Defender Direct, Inc.: 成长领导者的企业案例研究》。 5. 四种增长方式：复习企业增长的四种方式，必读材料为爱德华·D·赫斯、Sanju Jacob和Monidipa Mukherjee的《Enchanting Travels案例研究》。 6. 创建增长计划：深入探讨为Barger & Sons, Inc. 创建增长计划的具体步骤。必读材料为爱德华·D·赫斯的《C.R. Barger & Sons, Inc.案例研究》。学员需根据先前模块所学制定增长建议。 7. 期末考试：该模块为期末考试。 此课程为希望实现私营企业高速发展的学员提供了全面的理论及实践指导。
Part: 1
Title:Course Overview
Description:This module introduces the course.
Part: 2
Title:The Truth About Growth
Description:This module presents an overview of growth in business with common myths and truths. There is a required reading: Edward D. Hess, "Growth is the Dynamic Confluence of Strategy, Entrepreneurship, and Values." An option case study reading on Eyebobs Eyeware, Inc is also available. Please visit the Eyebobs website at https://www.eyebobs.com and think about whether Julie's vision and customer value proposition connects with you. What do you like about the site? What do you dislike? Why is her website so important to her business? What should Julie do to keep her website "fresh"?
Part: 3
Title:Fellers Gourmet Workshop
Description:This module presents a series of questions to discover if you are ready for growth. The required reading is by Edward D. Hess, 3 Fellers Bakery, Case Study.
Part: 4
Title:The 4 P's
Description:This module presents the four P's of growing a business: planning, prioritization, pace and processes. The four ways to grow your business are improvements, innovations, scaling, and strategic acquisitions. The required reading is Edward D. Hess, "Defender Direct, Inc.: A Business of Growing Leaders," Case Study.
Part: 5
Title:Four Ways to Grow a Business
Description:This module reviews the four ways to grow a business. The required reading is Edward D. Hess, Sanju Jacob and Monidipa Mukherjee,"Enchanting Travels," Case Study. Enchanting travels can be found at http://www.enchantingtravels.com.
Part: 6
Title:Creating a Growth Plan
Description:This module dives into the logistics of creating a growth plan for Barger & Sons, Inc. The required reading is Edward D. Hess, "C.R. Barger & Sons, Inc.," Case Study. Eric Barger faces a big growth challenge. His primary product is concrete septic tanks. His product does not differ from his competitor's products. His business is not well known. He does not sell to the end user. His customers buy based primarily on price. His business has stopped growing and is not that profitable. His father has said the business must grow or it will be closed. Your assignment is to use the concepts you learned in the previous modules to create a growth plan for this business. For this assignment, please list all the growth ideas you can create for him to consider. Do not narrow his choices, but be realistic with your ideas. It will help you to think about growth options using the four ways to grow a business: improvements, innovation, scaling, and strategic acquisitions. A second way to think about his growth options is in functional business terms: product design; supply of raw materials; product manufacturing; product pricing and terms; product sales; delivery; customer service; technology; and marketing. Your end work should be a list of realistic growth ideas.
Part: 7
Title:Final Exam
Description:This is the final exam.
This course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, focuses on challenges faced by existing private businesses when they attempt to grow substantially.
