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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/uva-darden-innovation-business-model-canvas
课程评论：没有评论
课程名称：使用商业模型画布进行创新 课程概述： 在商业计划的撰写和阅读中，你是否曾感到兴奋，但这种兴奋很快就消退了？诚然，商业计划往往乏味且被忽视。单页的商业模型画布则具有独特魅力，它能帮助我们有意义地专注于关键问题，组织想法并促进更有效的讨论。创新需要在关注基本需求和问题的同时，快速尝试不同的解决方案。商业模型画布在这方面提供了便利，让我们更容易在一页纸上进行调整和实验。 本课程由弗吉尼亚大学达登商学院的顶级教授资助开发，结合设计思维和精益创业领域的关键工具，教你以深思熟虑、专注且测试驱动的方式来创新业务模型。 课程大纲： 1. 名称：为了盈利与增长而专注 描述：如何避免那些阻碍公司有机增长的分心因素？最佳方法是高度关注产品与市场的匹配并进行扩展。商业模型画布恰好可以帮助我们实现这种专注。课程将首先探讨你为客户提供的服务以及你的独特价值主张如何驱动收入，同时研究如何将这些与专注的客户旅程相连接，以保持客户中心的联系健康且持续增长。 2. 名称：如何集中你的能力与组织以最大化盈利？ 描述：如何建立必要的团队和能力来发现你的下一个大机会，并在竞争对手赶上之前扩展它？在这一周，你将学习如何将你的能力和资源聚焦于为客户提供服务。特别是，我们将探讨三种核心商业模型类型，这些模型对你应重点关注的关键活动、关键资源和关键合作伙伴的组织方向有着独特的影响。
Name:Focusing for Profitability and Growth
Description:How do you avoid the distractions that keep companies from innovating their way to organic growth? The best recipe is a hyper focus on finding product/market fit and scaling it. Fortunately, the Canvas is a great way to create that focus. We’ll start the course by looking at the jobs you do for customers and how your particular propositions drive revenue. We’ll also look at how you link those with focused customer journeys to keep these customer-centric linkages healthy and growing.
Name:How do you focus your capabilities and organization to maximize profitability?
Description:How do you develop the team(s) and capabilities you need to find your next big thing? And then scale it before your competition catches up? This week, you’ll learn how to focus your capabilities and assets on delivering to the customer. In particular, we’ll look at three core business model types which have distinct implications for where you should focus your organization with regard to Key Activities, Key Resources, and Key Partners.
Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored. The beauty of the one-page Business Model Canvas is that it drives meaningful focus. It helps us organize our ideas and have better discussions by forcing specificity and bringing linkages between key business drivers to the foreground. Innovation requires one hand being very focused on a fundamental need or problem while the other hand quickly tests different solutions. For this, the Business Model Canvas is very innovation friendly: It's a lot easier to tweak the model and try things with something that's sitting on a single page In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you’ll learn key tools from the worlds of design thinking and Lean Startup to approach the Canvas with thoughtfulness, focus, and above all a test-driven approach to business model innovation.
