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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/uva-darden-getting-started-agile
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课程名称：敏捷与设计思维相遇 课程概述：尽管团队成员都抱有良好的意图、努力工作并提出了扎实的创意，但许多团队最终创造出没人想要、无法使用或购买的产品。然而，这种情况并非不可避免。敏捷和设计思维提供了一种不同且有效的产品开发方法，可以为重要问题提供有价值的解决方案。在本课程中，您将学习如何在流程早期确定用户的价值，通过关注用户的可测试叙事并创建强有力的共享视角，为团队带来前期价值。 本课程由弗吉尼亚大学达登商学院的巴滕研究所支持，巴滕研究所的使命是通过创业和创新改善世界。 课程大纲： 1. **敏捷解决的问题** - 描述：尽管敏捷实践对创造优秀产品的理解已经很清晰，但应用这些实践需要专注、精力和信心。本周我们将探讨创造优秀产品中的困难，以及敏捷如何提供帮助。我们将讨论《敏捷宣言》的背景、其动机及其定义的敏捷理念，接着进入实践部分，识别敏捷所解决的问题，如何集中精力以及如何判断您的敏捷实践是否有效。 2. **使用角色、待解决工作和替代方案聚焦敏捷** - 描述：避免构建没人想要的产品的最佳方式是从用户出发。在设计领域，我们通过“角色”来讨论这个“某人”。角色和问题场景（即“待解决工作”）的设计使开发专注于为用户创造有价值的结果，而不仅仅是产生输出。在本模块中，您将学习如何通过设计思维的最佳实践开发角色、问题场景和替代方案，以聚焦您的工作。 3. **撰写优秀的敏捷用户故事** - 描述：我们将从草拟角色和假设用户需求过渡到测试这些假设，并将所学内容转化为敏捷用户故事。我们将逐步了解如何创建访谈指南，以提问用户正确的问题，然后深入研究敏捷用户故事，用户故事是敏捷的一个标准特征，作为日常工作的重点驱动价值。 4. **通过用户故事关注客户价值** - 描述：敏捷用户故事是确保您为用户构建有价值产品的日常工作重点。这是您在团队内讨论的方式，也是您后续测试的基础。在本模块中，您将学习如何促进团队内故事的创建和使用。
Name:Problems Agile Solves
Description:The agile practices that deliver excellent product are well understood, but they take focus, energy, and confidence to apply. This week, we’ll identify what’s hard about creating excellent products and how agile can help. We'll begin with a discussion of the Agile Manifesto- what motivated it and how it defines agile. Then we’ll get into the practical part- the problems agile solves, how to focus your time and energy, and how you’ll know if your practice of agile is working.
Name:Focusing Your Agile with Personas, Jobs-to-be-Done, and Alternatives
Description:The best way to avoid building something nobody wants is to start with somebody in mind. In the design world, we talk about that "somebody" through a ‘persona’. Personas and problem scenarios (aka 'jobs-to-be-done') focus development on driving toward a valuable outcome for your user vs. just generating output. In this module, you’ll learn to focus your work by developing personas, problem scenarios, and alternatives using best practices from design thinking.
Name:Getting to Great Agile User Stories
Description:Now we’re going to transition from drafting personas and hypothesizing user needs to testing those assumptions and translating what you’ve learned into agile user stories. We’ll step through how you create an interview guide to ask your users the right questions and then we’ll dive into agile user stories. User stories are a standard feature of agile and serve as a day-to-day focal point for driving to value.
Name:Focusing on Customer Value with User Stories
Description:The agile user story is your day-to-day focal point for making sure you’re building something valuable for your user. It’s how you discuss that within your team and how you anchor your subsequent testing. In this module, you’ll learn how to facilitate the creation and use of stories within your team.
Despite everyone's good intentions, hard work and solid ideas, too many teams end up creating products that no one wants, no one can use, and no one buys. But it doesn't have to be this way. Agile and design thinking offer a different--and effective--approach to product development, one that results in valuable solutions to meaningful problems. In this course, you’ll learn how to determine what's valuable to a user early in the process--to frontload value--by focusing your team on testable narratives about the user and creating a strong shared perspective. This course is supported by the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org.
