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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/uva-darden-foundations-business-strategy
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课程名称：商业战略基础 课程概述：本课程旨在提升学员的战略思维能力，分析竞争环境，并提出企业定位和价值创造的建议。该课程由弗吉尼亚大学达登商学院的顶尖师资团队开发，涵盖成功商业战略的基础理论和框架，提供理解战略所需的工具，包括SWOT分析、竞争者分析、环境分析、五力分析及能力分析等，以及战略地图的应用。 课程大纲： 1. **战略分析简介**：本模块探讨商业战略对于组织竞争定位的重要性，学习战略分析以及SWOT、竞争者和环境分析工具，帮助学员建立战略技能。 2. **行业结构分析**：本模块深入研究如何评估行业结构及行业竞争动态对盈利能力的影响，重点介绍五力分析工具，该工具是常用且极具影响力的分析框架。 3. **企业能力分析**：本模块着重分析构成组织优势的有形和无形资产，深入讲解如何完成能力分析，并利用该分析指导决策过程。 4. **确定竞争定位**：在最后一个模块中，探讨企业相对于竞争对手的竞争定位，分析企业所处四种通用竞争位置的优劣，使用简单直观的工具——战略地图，直观传达企业定位的信息，讨论哪个定位最能为特定企业带来最大价值。 通过本课程，学员将掌握商业战略的核心技术，增强决策能力，提升竞争优势。
Name:Introduction to Strategic Analysis
Description:Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools. Have fun building your strategy skillset!
Name:Analyzing Industry Structure
Description:Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. Happy analyzing!
Name:Analyzing Firm Capabilities
Description:Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. Happy analyzing!
Name:Determining Competitive Position
Description:Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Happy analyzing!
Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
